BARCELONA — Biird has launched a campaign to provide staff members of its retail partners across Europe and North America with complimentary products from the company throughout September.
According to a rep, the initiative was coordinated by Gisele International, alongside Biird's exclusive North American distributors Nalpac/Entrenue in the U.S. and Landco in Canada. The campaign gives every retailer stocking the Biird line — whether one product or the full range (accessories excluded) — the opportunity to treat their staff to a Biird product of their choice, up to €120 or $120 per staff member.
Retailers ordering directly from Biird receive the products for free with their order; those ordering through a distributor receive a coupon code redeemable on the Biird website. Eligible participants include in-store sales teams, home-party brand ambassadors, and online listing or marketing staff at any retailer that purchased a Biird toy between August 2025 and August 2026 across Europe, the U.S., and Canada.
“Honestly, it's overdue,” said Gisele International co-founder Lisa Sananes. “The retailers who bring us visibility and trust us with their customers' satisfaction and wellbeing are part of our story, and it felt about time we said thank you with more than a nice email.”
“Biird's range deserves real hands-on attention — irreproachable quality, signature design, exclusive shapes, and new materials that push what's possible in this category,” Sananes added. “We want staff to feel the wow effect for themselves, across an inclusive range built for every kind of pleasure from soft introductions to bolder, more exploratory designs. That firsthand experience is what turns a recommendation into a genuine one.”
For more information, visit Biird.co.
For B2B inquiries, email info@giseleinternational.com.
