Pleasure
A Look at the Trends Shaping Male Pleasure and Wellness
The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.
CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions
CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.
Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles
Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.
Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition
Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.
2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition
XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.
Why Adaptive Pleasure Belongs Across Every Adult Retail Category
For too long, accessibility in adult retail has been treated as a side conversation. When it appears at all, it is often tucked away in a hard-to-find website category, framed as a special accommodation or treated as a medical add-on rather than a legitimate pleasure category. That approach misses the point.
Full Circle Expands 'Pleasure Company' Vibe Collection
Full Circle has added six new vibrators to its Pleasure Company line.
Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition
The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.
Full Circle Expands 'Pleasure Company' Vibe Collection
Full Circle has added six new vibrators to its Pleasure Company line.
A Look at the Growing Market for Pleasure-Enhancing Consumables
For decades, the sexual enhancement aisle consisted mainly of pills promising stamina, with bottles and blister packs leaning heavily into themes of masculinity, urgency and performance. The sales pitch was rarely subtle: Take this, and something bigger, harder, longer or more intense would follow.
5 Ways Pleasure Brands Can Maintain Social Media Visibility Beyond the Algorithm
The most difficult part of managing social media for pleasure brands is my archnemesis: the algorithm. I am sure most people who work in sexual wellness would agree. We are constantly navigating reduced reach, content removal and, in some cases, account bans. That can make connecting with customers feel impossible, but it is not.
How Native Spanish Speakers Help Pleasure Brands Expand Across Latin America
Latin America's Spanish-speaking markets represent an exciting growth opportunity for the pleasure products industry. Across the region, conversations about sexual wellness are becoming more open, specialty retailers are expanding their assortments and shoppers are seeking products that reflect their lifestyles and values.
JO Reports Strong Retail Demand fpr BLŌ Oral Pleasure Gel
JO has announced that it has received strong retail demand for its new purpose-built BLŌ oral pleasure gel following the product's debut at ANME in July.
Svakom Execs Discuss Female Pleasure on Spanish Radio
Svakom's Iker Pérez and Estef Palacios recently appeared on "Lovin’ You," a program on Spanish radio station Onda Cero.
LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market
Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.
Full Circle Brands Expands 'The Pleasure Company' Vibe Collection
Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.
Screaming O Debuts 'Ride the Pickle' Pleasure Ring
Screaming O has introduced its new Ride the Pickle vibrating C-ring, the latest addition to its food-themed collection.
Staci Cruse Builds on Pleasure Industry Experience to Guide Blush Sales
After 15 years in the pleasure industry, Staci Cruse has become skilled at distinguishing brands that merely talk about partnership from those that truly embed it into their operations.
Full Circle Debuts New Pleasure Products for 'Anal August'
Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.
Pleasure Pulse: The Latest Trends Shaping the Intimacy Products Market
Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.