CalExotics
Meet the Women Shaping the Business of Pleasure
Over the past two decades, the pleasure products industry has undergone a transformation that extends beyond product innovation. Once defined largely by novelty, stigma and male-driven narratives, the industry has steadily evolved into a sophisticated, wellness-oriented sector shaped by education, inclusivity and consumer empowerment.
CalExotics Appoints Lupe Martinez, Austin Ferdinand to Executive Team
CalExotics has named Lupe Martinez as its new executive director of marketing and Austin Ferdinand as vice president of business development.
CalExotics Expands 'Connect' Line
CalExotics has expanded its app-controlled Connect line with three new products: Explorer, Warming Wand, and Advanced Probe.
CalExotics Debuts 'Endless Summer' Vibe Collection
CalExotics has introduced its new Endless Summer collection of three vibrators.
CalExotics Duo Susan Colvin, Austin Ferdinand Celebrate Industry Accolades
CalExotics is celebrating a hot start to 2026 after two of its executives recently won notable industry accolades.
Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog
Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.
Tips for Upgrading Retail Merchandising With AI
When an order from CalExotics arrived at one of our stores in Livermore, I wanted to help build the wall. After reorganizing it, I took a picture and asked ChatGPT what it thought of the wall. First, it noticed a gap in the top row and recommended adding a toy there or changing the spacing. Then it said, “I noticed there are some toys on the right that aren’t in boxes. You should take those down or put them in boxes.”
WIA Profile: Brittany Greenberg
When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.
Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech
When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.
Williams Trading Releases 2025 'Christmas Giftables' Catalog
Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.
A Deep Dive Into Key Trends Shaping Pleasure Products
In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.
ANME Wraps With Product Drops and Partnerships
ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.
Williams Trading, ANME Founders Partner for Livestream Event
Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.
Williams Trading, ANME Founders Partner for Livestream Event
Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.
CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection
CalExotics has introduced two new pleasure products from its CalExotics Connect line.
Susan Colvin Wins EroSpain Lifetime Award
Susan Colvin, founder and CEO of CalExotics, was granted the Lifetime Award at the 2025 EroSpain Awards.
A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys
It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.
CalExotics Debuts 5 New Vibes
CalExotics has introduced five new vibrators from its Naughty Bits and Couture lines.
Altitude Intimates Day 1 Brings New Product Reveals
The doors to Altitude Intimates 2025 opened with a surge of energy as buyers, brands, and industry insiders gathered to explore the latest in lingerie, pleasure products, and sexual wellness.
Eldorado, CalExotics to Host 2 'Virtual Elevation' Webinars
Eldorado Trading will host two sessions of its XMA award-winning “Virtual Elevation” webinar, featuring CalExotics Executive Director of Sales and Marketing Lupe Martinez, on Feb. 5.