ONTARIO, Calif. — CalExotics has named Lupe Martinez as its new executive director of marketing and Austin Ferdinand as vice president of business development.
According to a rep, Martinez has been a member of the CalExotics team for 24 years, during which she worked in sales, retail marketing, and business development. In her new role, she will lead the company's marketing strategy, brand development, product launches, public relations, creative services, trade show initiatives, and digital marketing efforts.
“I'm excited to begin this next chapter and to bring my customer experience into our marketing strategy,” said Martinez. “I look forward to creating programs that strengthen our partnerships and help our customers succeed.”
Ferdinand has been with the company for 20 years and has played a key role in expanding customer relationships and driving business growth, according to the rep. In his new role, he will lead the company's global business development and sales strategy, focusing on strengthening partnerships and identifying new opportunities for growth.
“Our customers have always been at the center of everything we do,” said Ferdinand. “I'm honored to take on this new role and look forward to building on the strong relationships we've established while helping drive the next phase of CalExotics' growth.”
CalExotics founder and CEO Susan Colvin enthused about the appointments.
“Lupe and Austin have each dedicated more than two decades to CalExotics, and their leadership has been instrumental in our success,” she said. “These promotions recognize their outstanding contributions and position us to better serve our customers while continuing to grow our business. I couldn't be more excited for what lies ahead.”
For more information, visit CalExotics.com.
