Brazil Sets Enforcement Timeline for New AV Rules

Brazil Sets Enforcement Timeline for New AV Rules

BRASILIA, Brazil — Brazil’s National Data Protection Authority (ANPD) on Friday published a timeline outlining planned steps for monitoring and enforcing age verification under the country’s Digital Statute for Children and Adolescents (Digital ECA), which took effect Tuesday.

As XBIZ reported earlier this week, President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil. Those guidelines mandate that providers of adult content require age verification beyond self-declaration, and apply regardless of where site operators are based. The law also requires marketplaces and delivery apps for adult/erotic products and services to verify purchasers’ ages and block minors from accessing such products and services.

The ANPD statement issued Friday lays out stages for compliance monitoring as the agency ramps up enforcement of the new rules.

Stage 1, now underway, will include — in addition to Friday’s release of preliminary guidelines for adoption of reliable AV mechanisms — creation of a web page disseminating information about the Digital ECA, and monitoring of adoption of AV solutions by app stores and operating systems. In April, the ANPD will also conduct a public consultation to gather input for improving interpretation and application of the law.

Stage 2, which will begin in August, will include publication of more specific guidelines and parameters for AV solutions, followed by an “adaptation and monitoring period” during which regulated sites can adapt to the ANPD's determinations while the agency evaluates the efficacy of their age verification solutions. Starting in November, the ANPD will also publish updated regulations for inspection and application of administrative sanctions. During this stage, the ANPD will expand monitoring to other regulated entities, such as adult sites and platforms, based on information gathered during Stage 1's consultation, and on the assessed risk level of sites and services. 

Stage 3, commencing in January 2027, will include inspection actions to ensure compliance, plus updating of regulations for inspection, investigation of possible infractions, and application of administrative sanctions and penalties. 

The agency also addressed initial parameters for AV implementation, intended to provide “predictability and legal certainty” to regulated platforms as the law takes effect.

Largely reflecting similar frameworks set forth by regulators in the U.K. and the EU, those parameters include criteria such as proportionality, accuracy, robustness, reliability, privacy protection and nondiscrimination.

More specific and granular metrics for addressing those issues remain forthcoming pending the release of future guidance.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Segpay Expands to Australia, Names Sam O'Connell Managing Director

Segpay has expanded its territory to include Australia and named Sam O’Connell as managing director of its Australian operation.

Ondato Joins ASACP as Corporate Sponsor

Age and identity verification company Ondato has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

2026 XBIZ Amsterdam Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Amsterdam, set to take place Sept. 10-13 at Passenger Terminal Amsterdam.

Ukrainian Legislators Revive Porn Decriminalization Push

The Verkhovna Rada, Ukraine’s parliament, is once again considering a bill that would decriminalize the creation and distribution of pornography in that country — an activity that currently carries a prison sentence of three to five years.

Ofcom Fines XGroovy $986,000 for AV Noncompliance

U.K. media regulator Ofcom on Thursday imposed a fine of 700,000 pounds (about $986,000) against adult website XGroovy for failing to comply with provisions of the Online Safety Act.

Segpay Opens New Global Headquarters in Boca Raton

Segpay has selected Boca Raton for its new global headquarters.

X3 Euro All-Stars Paint Amsterdam Red in Billboard Campaign

The X3 Expo Euro All-Stars are making a splash on the vibrant streets of Amsterdam as the creator-first fan event prepares to make its debut on the continent.

Tiny Secret Games Taps Pauline Schmiechen for Growth and Partnerships Advisor

Adult game studio Tiny Secret Games has named Pauline Schmiechen as its new growth and partnerships advisor.

BranditScan Names Aerie Saunders as Community Manager

BranditScan has named Aerie Saunders as its new community manager.

'Goddess' Charlotte Sins Blesses the September Issue of X3 Magazine

Charlotte Sins graces the cover of the September issue of X3 magazine, the premier publication capturing the real personalities, passions, and stories behind top stars.

Show More