trends

iPhone Gets Sexier

It's no secret that Americans are in love with Apple's iPhone, and that love affair may be getting deeper as an increasing number of consumers are using the device as their sex toy of choice.

While Apple is being quiet about the iPhone's erotic potential, purveyors and consumers are lining up to take advantage of the platform's possibilities.

Companies such as Digital Playground and Pink Visual, among others, are already servicing the iPhone crowd, offering custom content and innovative services to meet the needs of cutting-edge consumers.

Digital Playground, for example, auto-detects a user's connection capability, allowing for the best quality user experience whether access is via Wi-Fi or EDGE networks; while Pink Visual has recently launched a site dedicated to iPhone users.

According to Kate Sylvan, marketing and PR coordinator for Pink Visual, the streaming video and high quality graphics enabled by the iPhone provide a great opportunity for extending a company's brand; allowing iPinkVisual.com to serve as a marketing venue in addition to being a site that sells content directly.

XTube.com, a site featuring user-generated content, is also developing a mobile site that targets the iPhone among other platforms.

To ensure optimum quality, it takes more than simply converting existing video clips into the playback format required by the iPhone; some special production and post-production processes are also needed.

According to Ali Joone, director and co-founder of Digital Playground, shooting for the small screen poses its own problems. "We do a mobile edit where we use more close-ups and less wide-angle shots," Joone said.

The iPhone's sex appeal isn't just visual, however.

Products such as LoveHoney's VibraExciter Mobile Phone Sex Toy for Men, transforms the iPhone in to a sex toy for men and their partners; while OhMiBod is now offering an iPhone-connected vibrator called the "NaughtiNano" which vibrates to the beat of music tracks playing on the device as well as to a caller's vocal tones.

According to former Apple employee and OhMiBod founder Suki Dunham, "the iPhone [is] so beautifully simple, that if the adult video world can harness that simplicity they too will prosper."

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