Not everybody develops their business philosophy in quite the same way. Jackie Blue, who oversees customer success management at Screaming O, acquired many of her key instincts and approaches not from a sales manual, but from a cookbook.
If your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.
We design products that feel intentional, from the way they fit in your hand to how they make you feel emotionally.
Viben is the brainchild of Bonnie Feingold, owner and CEO of California-based distributor Honey’s Place. Honey’s Place was established in 1994 by Feingold’s mother, Helene “Honey” Kusens. It helped pave the way for female leadership in the industry and remains one of the few female-owned adult distributors.
Now, Feingold is forging another path. The goal: to help customers experience sex toys as an experience, even before the packaging gets ripped open.
“Viben was born out of a genuine passion to improve how people experience pleasure products,” says Feingold. “We examined market data indicating that consumers are becoming more selective. They prioritize quality, design, body safety and brand integrity. They also look for brands that see them and communicate with authenticity.”
That research inspired Feingold and her team to create Viben, a brand she describes as “playful, sophisticated and deeply human.” The “playful” aspect is immediately apparent in the company’s newest line, Dreamii, which features unicorn-shaped toys that pulsate, lick and vibrate.
Dreamii Pulse, resembling an adorable, sleepy unicorn with tiny eyelashes and a horn, features a protruding snout that pulses in 10 unique patterns. An equally cute cousin, Dreamii Licks, offers 10 licking functions via its outstretched tongue. Lastly, there’s the Dreamii Wand, a mini wand-shaped vibrator with 20 intensity options.
As whimsical and light-hearted as these products are, Feingold wants customers to understand that they are crafted with the same level of attention to detail as any other high-tech sex toy.
“We focus on intentional innovation by designing toys that are ergonomic, powerful and emotionally engaging,” Feingold explains. “What really sets us apart is our hands-on approach to manufacturing. We’ve strengthened our direct relationships with our factories in China, giving us greater control over product development, quality assurance and timelines. That collaboration has given us the ability to fine-tune every detail and stay agile in a fast-changing market.”
Alongside Dreamii, Viben offers two other distinct lines. Viben, the brand’s namesake line, features designs in several classic sex toy categories, while Cheeky Charms is a collection of three beginner-friendly, bejeweled silicone butt plugs. Feingold sees this differentiation as crucial for helping her retail partners merchandise effectively and create an easy, successful shopping experience.
“Retailers can curate our collections to attract different shoppers while remaining within a single cohesive brand family,” Feingold says. “Whether it’s sophisticated and luxe, playful and pastel, or sparkly and bold, Viben has a voice for every vibe.”
Viben’s core mission, Feingold adds, is to make people feel something — and not just from vibration or pulsation.
“When we talk about Viben, we talk about experience,” she reflects. “This isn’t a one-and-done brand; it’s a relationship. We design products that feel intentional, from the way they fit in your hand to how they make you feel emotionally.”
While the tariff situation has inarguably introduced new stressors, Feingold says she regards such logistical problems as an opportunity to strengthen the brand’s foundations.
“This has enabled us to streamline communication, boost efficiency and uphold quality control,” she says. “In this industry, relationships are everything, including the ones behind the scenes.”
With that in mind, Feingold and the Viben team are focused on strengthening their relationships with retailers. They plan to develop more tools and marketing support to help stores effectively tell each brand’s story and connect with shoppers.
Now that Viben has established a name — three brand names, to be exact — and secured its place in the pleasure market, Feingold can focus on what truly brings her and her customer fans joy: product design.
“We’re in such an exciting phase right now,” she enthuses. “We’ve really hit our stride with Dreamii, and you’ll definitely see that line continue to grow with new innovations that feel fresh, flirty and functional.”
Feingold also points to the Succubus Kissing Rose. Instead of relying on the air pulses usually found in “rose” products, she notes, the Succubus combines 10 speeds of vibration with three speeds of licking and “kissing” from its mini tongue.
“We’re embracing this next chapter under our ‘your vibe, your rules’ ethos,” she affirms. “It’s more than a slogan; it’s our creative compass. Expect to see new releases that empower consumers to personalize their pleasure experiences even more.”
