opinion

How to Sell Shoppers on Water-Friendly Toys

How to Sell Shoppers on Water-Friendly Toys

From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration. Let’s talk about some toys that work in tandem with water, from waterproof wonders to self-lubricating delights and the unique Womanizer Wave showerhead and massager.

Making a Splash Outside the Bedroom

The convenience and versatility of water-friendly toys makes them more than just a trend; they can be a cornerstone of a versatile and satisfying sex toy user experience.

Waterproof toys have become incredibly popular. In fact, it’s almost expected as a standard feature of sex toys nowadays. Waterproof toys allow their owners to enjoy themselves in new and exciting places, such as a bathtub, shower, hot tub or even a pool. This gives customers a wider range of creative options for exploration, and gives your store more ways to meet their needs. For any sex toy you carry, you should ideally carry a waterproof version. It is essential to keep a variety of waterproof toys in stock to satisfy customer requests.

Seamless Pleasure Underwater

One option that creates a seamless experience while heightening in-water pleasure is toys that self-lubricate when they come into contact with water. There are now quite a few toys engineered to continuously lubricate themselves when immersed in water, eliminating interruptions for reapplication and creating a continuous, frictionless journey. Whether submerged in a bath or beneath the shower’s waterfall, this innovative and convenient feature provides a hassle-free and silky-smooth glide during any play in the water, enhancing pleasure and simplifying the overall experience. Plus, these toys are intended to be disposable, so customers who appreciate them will keep coming back.

Amplifying Pleasure With Water

There are also products like the Bathmate and the WaterSlyde, which use water to stimulate erogenous zones or supercharge the functionality of the product. Hydro-stimulation can be a captivating frontier for exploration. Another good example is the PDX Elite Hydrobator, a textured masturbator designed for hydro and manual stimulation. Its unique double-open-ended structure allows water to flow through, while its automated stroking technology is not only good for folks seeking heightened sensations, but also an ideal solution for those with mobility issues, providing a low-effort yet gratifying way to enjoy masturbation.

There is also an innovative new product available: the Womanizer Wave. This fusion of luxury showerhead and external sensual stimulator is the result of a collaboration between the bathroom experts at Hansgrohe and the pleasure pioneers at Womanizer. This innovative device offers a unique and indulgent experience for both solo and couples play in the shower.

Tips and Tricks for Safe and Sensual Water Play

Be sure to guide customers toward the lubricants that are most compatible with their water-friendly toys. Silicone lubricants stand out for their renowned water-resistant properties, promising a longer and uninterrupted pleasure experience. Silicone lubricants' resistance to being washed away makes them the perfect addition to water play. If your customer is planning on using the lubricant with regular silicone toys as well, suggest a hybrid lubricant compatible with a broader range of toys. And as with all pleasure products, explaining the proper care and maintenance of water-friendly toys is essential.

Wetter Is Better

You now have some helpful hints for incorporating water play into your sales plan. The convenience and versatility of water-friendly toys makes them more than just a trend; they can be a cornerstone of a versatile and satisfying sex toy user experience. Take a deep dive into the diverse offerings available, learn about the many pleasures facilitated by the power of water, see what best fits your customer base — and embrace innovation as we continue to redefine the boundaries of pleasure in the realm of adult toys.

Known as the Queen of Wands, Carly S. is a pleasure educator, author of the blog “Dildo or Dildon’t” and a self-described bad bitch from the Bronx. Find her on social media @Makeupandsin. She is the product manager for Spectrum Boutique, social media manager for Nasstoys and provides freelance social media and consulting services.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Staying Power: Justin Ross on Two Decades of Building Screaming O

Ironically, it was a single-use, disposable vibrating ring that became the foundation of The Screaming O, transforming a basic foil pouch into the launchpad for a pleasure-product brand that has endured for over two decades.

Ariana Rodriguez ·
profile

WIA: Nasstoys' Suzy Contreras Drives Sales With Personal Connection

Suzy Contreras' journey into the pleasure products industry has been steady and carefully cultivated. Across departments, accounts and nurtured relationships, Contreras has demonstrated commitment and passion at each step.

Ariana Rodriguez ·
profile

Hannah Tyer Reveals the Inspiration Behind 'Touch Therapy' Couples Card Game

Relationship therapist Hannah Tyer believes there's a better way to get to the heart and soul of your sexual differences, and she's crafted a deck of cards to show couples the way.

Colleen Godin ·
opinion

Retailer Strategies for Engaging Mature Shoppers

One of the biggest opportunities in adult retail isn’t chasing the next trend. It’s recognizing the customers who are already walking through your door and making sure they feel they belong there.

Rin Musick ·
opinion

Why Strong Kink Sales Start With Education and Support

This topic might make some people uncomfortable: the kink industry has a predator problem, and it is not the one most people assume. It is not creeping in the shadows of underground dungeons or sketchy playrooms, but instead is out in the open, on your timeline, in your inbox, and within platforms and brands that have figured out that the BDSM aesthetics and lifestyle sell really well. The issue is that there is no education that follows it.

Mistress Marley ·
opinion

How Retailers Can Adapt Their Strategies During a Sales Slowdown

Every economic slowdown prompts businesses to ask a challenging question: How can we survive until circumstances get better?

Kate Kozlova ·
opinion

Tips for Giving Retail Software the Context to Make Smarter Decisions

A little while back, one of our stores needed to restock a bullet, a dependable counter seller. The manager ordered six. We received 12 fishbowls, not six bullets. Twelve fishbowls.

Zondre Watson ·
opinion

Backdoor Breakthroughs: Exploring the Latest Trends in Anal Toys

Ten years ago, anal play was seen as a niche within the pleasure industry, often hidden away or regarded as a novelty rather than a recognized part of sexual wellness. While many people were interested in exploring it, stigma, misinformation, and a lack of innovation kept it in the shadows. Now, that gap is starting to close. Research shows that anal intercourse is more common than before, with one U.S. study indicating that 36% of women and 44% of men aged 25 to 44 have tried heterosexual anal sex at some point.

Alicia Sinclair ·
profile

Staci Cruse Builds on Pleasure Industry Experience to Guide Blush Sales

After 15 years in the pleasure industry, Staci Cruse has become skilled at distinguishing brands that merely talk about partnership from those that truly embed it into their operations.

Women In Adult ·
opinion

How Industry Professionals Can Normalize Sexual Wellness Through Everyday Dialogue

Every day, store owners, managers and sales associates help customers navigate products, answer questions, solve problems and find solutions that support intimacy, pleasure, confidence and overall sexual wellness.

Rin Musick ·
Show More