opinion

How to Sell Shoppers on Water-Friendly Toys

How to Sell Shoppers on Water-Friendly Toys

From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration. Let’s talk about some toys that work in tandem with water, from waterproof wonders to self-lubricating delights and the unique Womanizer Wave showerhead and massager.

Making a Splash Outside the Bedroom

The convenience and versatility of water-friendly toys makes them more than just a trend; they can be a cornerstone of a versatile and satisfying sex toy user experience.

Waterproof toys have become incredibly popular. In fact, it’s almost expected as a standard feature of sex toys nowadays. Waterproof toys allow their owners to enjoy themselves in new and exciting places, such as a bathtub, shower, hot tub or even a pool. This gives customers a wider range of creative options for exploration, and gives your store more ways to meet their needs. For any sex toy you carry, you should ideally carry a waterproof version. It is essential to keep a variety of waterproof toys in stock to satisfy customer requests.

Seamless Pleasure Underwater

One option that creates a seamless experience while heightening in-water pleasure is toys that self-lubricate when they come into contact with water. There are now quite a few toys engineered to continuously lubricate themselves when immersed in water, eliminating interruptions for reapplication and creating a continuous, frictionless journey. Whether submerged in a bath or beneath the shower’s waterfall, this innovative and convenient feature provides a hassle-free and silky-smooth glide during any play in the water, enhancing pleasure and simplifying the overall experience. Plus, these toys are intended to be disposable, so customers who appreciate them will keep coming back.

Amplifying Pleasure With Water

There are also products like the Bathmate and the WaterSlyde, which use water to stimulate erogenous zones or supercharge the functionality of the product. Hydro-stimulation can be a captivating frontier for exploration. Another good example is the PDX Elite Hydrobator, a textured masturbator designed for hydro and manual stimulation. Its unique double-open-ended structure allows water to flow through, while its automated stroking technology is not only good for folks seeking heightened sensations, but also an ideal solution for those with mobility issues, providing a low-effort yet gratifying way to enjoy masturbation.

There is also an innovative new product available: the Womanizer Wave. This fusion of luxury showerhead and external sensual stimulator is the result of a collaboration between the bathroom experts at Hansgrohe and the pleasure pioneers at Womanizer. This innovative device offers a unique and indulgent experience for both solo and couples play in the shower.

Tips and Tricks for Safe and Sensual Water Play

Be sure to guide customers toward the lubricants that are most compatible with their water-friendly toys. Silicone lubricants stand out for their renowned water-resistant properties, promising a longer and uninterrupted pleasure experience. Silicone lubricants' resistance to being washed away makes them the perfect addition to water play. If your customer is planning on using the lubricant with regular silicone toys as well, suggest a hybrid lubricant compatible with a broader range of toys. And as with all pleasure products, explaining the proper care and maintenance of water-friendly toys is essential.

Wetter Is Better

You now have some helpful hints for incorporating water play into your sales plan. The convenience and versatility of water-friendly toys makes them more than just a trend; they can be a cornerstone of a versatile and satisfying sex toy user experience. Take a deep dive into the diverse offerings available, learn about the many pleasures facilitated by the power of water, see what best fits your customer base — and embrace innovation as we continue to redefine the boundaries of pleasure in the realm of adult toys.

Known as the Queen of Wands, Carly S. is a pleasure educator, author of the blog “Dildo or Dildon’t” and a self-described bad bitch from the Bronx. Find her on social media @Makeupandsin. She is the product manager for Spectrum Boutique, social media manager for Nasstoys and provides freelance social media and consulting services.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Meghan Dunkel Brings Momentum, Focus to Sales Management

As an 18-year veteran of the sex toy business, Meghan Dunkel has witnessed plenty of the industry’s ups and downs. One of her big takeaways: Only the most committed end up staying.

Women In Adult ·
profile

Viben Toys Aims to Personalize Pleasure in the Affordable Luxury Market

If your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.

Colleen Godin ·
profile

Condom Sense's Adam Edwards on Driving Retail With Purpose

Still, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.

Jackie Backman ·
profile

Delicto Serves Up Online Retail With a Side of Super-Charged Sex-Ed

Meet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.

Colleen Godin ·
opinion

Tips for 'Soft Selling' to Today's Shoppers

"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.

Sara Gaffoor ·
opinion

A Guide to Displaying Sex Dolls In-Store

Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.

Jessica Sav ·
opinion

How AI Is Modernizing Retail HR

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

Rethinking Influencer Marketing in Sexual Wellness

Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.

Naima Karp ·
trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
Show More