Spectrum Boutique
How to Sell Shoppers on Water-Friendly Toys
From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.
Selling Tactile Stimulation With Textured Toys
Tactile stimulation plays a pivotal role in elevating intimate encounters. As consumers recognize and explore the link between diverse, expansive sensory engagement and enhanced pleasure, we are seeing a shift toward products that go beyond basic functionality.
How to Boost Holiday Sales With Winter-Themed Sensual Products
In the world of pleasure, even the winter frost can ignite new desires. Help your customers uncover those desires, satisfy their curiosity and burn the candle of romance even brighter with winter-themed seasonal novelties and sensual products.
Retailer Tips for Launching Teasers and Pre-Holiday Promotions
With the holidays quickly approaching, stores everywhere are working to infuse their seasonal messaging with creativity, engagement and anticipation. That means it’s time to get inspired, whip up some holiday magic and craft a marketing strategy that resonates with diverse audiences.
Tips for Boosting Retail Sales With Products for Outdoor Intimacy
September is a time of transition, where we bid farewell to the carefree days of summer and prepare for the fall. That makes it a perfect time to help your customers step outside, breathe in some refreshing air and experience an increasingly popular trend: outdoor intimacy.
Tips for Sourcing Valuable Product Reviews, Driving Sales
The truth is, online product reviews are one of your most underrated ecommerce tools for generating revenue and converting sales. In fact, online reviews can be even more important than brand loyalty, free shipping, product quality or even price.
Why Maintaining an Active Blog Is Helpful for Retail Business
In this age of constant competition, it’s important to make your brand stand out, which is why maintaining a business blog is an important part of any marketing strategy. It’s a good way to reach current and potential customers, no matter the type or size of your business.
Why Consumers Are Buzzing Over Grinding Toys, Accessories
Many people started their sexual exploration by humping or grinding. It’s so natural for humans to hump and grind without even thinking about it, it’s almost second nature. Toddlers will dry-hump just about anything and anyone; it’s all completely normal and an important step in early development.
WIA Profile: Zoë Ligon
As a boutique owner, sex educator, sexuality influencer, author and sex toy co-designer, Zoë Ligon is as trendy and widespread as the air pulse clitoral stimulators she sells online.
Spectrum Boutique Earns 2023 XBIZ Award Win
Spectrum Boutique is celebrating its 2023 XBIZ Award win for Online Boutique Retailer of the Year.
How to Recession-Proof Your Retail Business
Recessions are more common than most people realize. According to the National Bureau of Economic Research, the U.S. has experienced 12 recessions since World War II. That’s an average of one every six years, so being prepared is always a good idea.
Why Pleasure Product Manufacturers Should Stop Gendering Sex Toys
The pleasure products industry has traditionally organized toys by gender, with clearly defined men’s and women’s sections. In recent years, though, the industry has become more progressive and inclusive.
Why Retailers Should Look at Distributors as Collaborators, Not Middlemen
When I first started Spectrum Boutique back in 2015, I was ordering products from a single wholesale distributor, and directly ordering products from a handful of companies.
ANME/XBIZ Show: Experts Share Tips for Boosting Pleasure Product Sales
From international business to adapting to new technology and how to make the most out of social media, several trends were covered during the ANME/XBIZ ecommerce panel held January 15.
Spectrum Boutique Celebrates 2021 XBIZ Awards Win
SpectrumBoutique.com is celebrating its 2021 XBIZ Awards win as "Online Retailer of the Year — Pleasure Products."
Sex Educator Zoë Ligon Embraces Sexual Healing With New Chakrubs Collab
On Feb. 8, Chakrubs introduced a new product into its collection. The Zoë is a curved dildo made entirely of clear quartz.
Nalpac, Spectrum Boutique Form Partnership
Nalpac has entered a partnership with online retailer Spectrum Boutique to manage all of the company’s inventory, warehouse, and fulfillment operations.