Ever walk into a store and get stopped dead in your tracks by an attention-grabbing display? Maybe it’s the pop of color, or perhaps it’s the design you love. Whatever the reason, in-store displays can grab customers’ attention and even drive sales and foot traffic to your store. But how do you create displays that surprise and hook your audience?
Let’s discuss creating displays using some of the biggest trends of 2024 as inspiration. We’ll cover the Pantone Color of the Year, how to add “coquette” beauty to your displays, and how to expand your trend horizons. So, get ready to unleash your inner display designer and create lasting in-store experiences.
Stay on top of industry trends, incorporate them into your store displays and unlock a whole world of possibilities.
Pantone Color of the Year 2024 — Peach Fuzz
Check out the hottest color of 2024: Pantone’s Peach Fuzz. This color isn’t just about fuzzy fruit — though, who doesn’t love a good peach? Peach Fuzz is a warm and cozy color that evokes connection and intimacy, making it perfect for creating a display that’s on-trend and subtly naughty. Imagine a soft peach backdrop for your most luxurious lingerie sets or faux fur pillows as part of your displays to add sensual warmth. You could even create a “Peach Fuzz Pleasure” section with products in complementary colors like rose gold or lavender. The possibilities are endless.
Peach Fuzz isn’t a one-trick pony, though. While it’s excellent at creating a warm and cozy environment, you can also use it to add a touch of sophistication. Think sleek peach-colored display stands for high-tech pleasure products or peach-colored lighting that cast a warm glow on your most luxurious items. Don’t be afraid to get tactile too. Pair the softness of Peach Fuzz with metallic accents or velvet fabrics for an extra dose of indulgence. Use Peach Fuzz creatively, and your displays will make your customers curious to explore your curated selection.
Coquette
Let’s switch gears and talk about another trend that’s taking the world by storm: coquette. This trend is not just about aesthetics but an invitation to embrace playfulness, sexuality and femininity. Imagine a world where vintage dresses feature delicate lace and luxurious velvet adorned with cascading boas. Channel your interior designer and create displays that evoke the Parisian boudoir aesthetic.
Coquette is more than just pretty things. It’s about putting a playful mindset into your displays. Ditch rigid, symmetrical designs and embrace a touch of asymmetry! Use a mix of height and depth to create a dynamic, eye-catching display. Think soft clothes cascading on shelves on different levels or vintage pin-up art placed casually on a wall, adding a bit of intriguing mystery. The goal? Creating a welcoming and fun environment can also help stimulate curiosity and invite customers to explore the exciting world of products you offer. Remember, Coquette is about “playful charm,” and that’s the message you want your displays to convey. So, go ahead and release your inner whimsical decorator.
Expanding Your Trend Inspiration
Peach Fuzz and coquette are great places to start, but don’t forget there’s a whole world of inspiration to expand your horizons and spark creative displays. Think beyond color schemes and other trends. For instance, many customers care about sustainability, so consider using environmentally friendly materials such as bamboo or recycled plastic in your display. Upcycled vintage furniture can add personality and charm while staying “green.”
In the end, one size doesn’t fit all. Tailor your displays to specific customer segments or preferences. Presenting high-tech adult toys might suit the tech crowd, while a cute, intimate display might better fit your customer base. By knowing your customers and tailoring your displays to them, you can create an experience that drives sales and keeps them coming back.
Putting It All Together
Now that you’ve got some inspiration, let’s discuss putting it together. Don’t try to cram everything into one place — it’s overwhelming for customers. Instead, identify one or two trends that work with your brand’s target market. For example, simple lingerie sets can be displayed alongside vintage coquette dresses, against a soft Peach Fuzz background. Add playful asymmetry by hanging a few cascading shelves over a framed vintage pin-up picture. Remember, the goal is to create a cohesive and attractive display that suits your store and the products you’re showcasing.
Stay on top of industry trends, incorporate them into your store displays and unlock a whole world of possibilities. Your displays will be beautiful and captivating, and you will speak to your customers in a new way. The trends mentioned above are only the beginning; don’t be afraid to add your personality to the displays. Go ahead and be your own creative director, and turn your store into a playground of discovery and entertainment — all thanks to catchy displays that set things in motion.
Known as the Queen of Wands, Carly S. is a pleasure educator, author of the blog “Dildo or Dildon’t,” and a self-described bad bitch from the Bronx. Find her on social media @Makeupandsin. She is the product manager for Spectrum Boutique, social media manager for Nasstoys and provides freelance social media and consulting services.
