Based in Switzerland, The Benefit Monkey (TBM) and associated brand, Hungrylla, are on a mission to deliver a new experience for fans, by featuring exclusive scenes shot in 4K with popular European porn stars.
Designed to be “The Adult Entertainment Brand You’re Waiting For,” the new site encourages viewers to “flow inside a sensual dream made of beautiful naked girls ready to show their perfect body,” and “enjoy the monkey.”
We want to create quality content that makes viewers feel emotions. We continuously update the website with new scenes and we share every moment of the production with our audience through our social media accounts.
Positioning itself as a premium tube site, TBM embraces fans across Instagram, ManyVids, OnlyFans and Twitter, while offering monthly memberships at $9.99, with a CCBill-based affiliate program for promoters seeking a new revenue opportunity.
To learn more about this primal and punchy entrant to the market, XBIZ reached out to head honcho Alex for his insights and future plans for his TBM and Hungrylla ventures.
Alex told XBIZ that although the company’s adult forays are only just beginning, his creative team encompasses different professions and has many great ideas about the project and its future development.
“Behind ‘the monkey,’ there is a team made up of people with different backgrounds in the mainstream entertainment business and communication businesses,” Alex revealed. “We are directors, writers, painters and musicians who want to ‘let the monkey live.’”
Alex likened the company’s office to a huge writer’s room where all new ideas are considered and then developed together by the team, which then takes those ideas and creates a plan that includes everything from communication through production and release.
As for how his paysites stand out from the rest in terms of marketing, style and content delivery, Alex said that the team bases its efforts on creativity and simplicity.
“We create content with a sensual and natural look because we want to keep an eye on the erotic side of life. Our style is a consequence of our filmmaking background,” Alex explained. “We mix reality and glamour to create unique content. We also offer our audience the ‘Hungrylla’ point of view, which is gonzo-style scenes with mainly the same actresses that are in Benefit Monkey scenes.”
“‘Hungrylla’ is dedicated to those who prefer rougher content,” Alex added and noted that behind the meaning of “Benefit Monkey” is the notion that “everyone has at least one monkey inside of him. We just hope it is in the right place.”
Regardless of the uniqueness of the concept, some challenges and opportunities must be faced when running a premium site in 2020 — the least of which is crafting a variety of distinct features that attract new audiences.
“Running a premium site offers a big chance to produce our own content following our own aesthetics and it also gives us direct feedback from the audience. It is certainly a big challenge, both technically and artistically,” Alex said. “We reel in new audiences by collaborating with the main stars in the business, for exciting and fresh content.”
Alex told XBIZ that rather than specializing in a specific genre, the sites have just begun to expand their content by blending genres and that the pandemic has not impacted the monkey’s production pipeline.
“We don’t want to have a specific niche. We want to create quality content that makes viewers feel emotions,” Alex confided. “We continuously update the website with new scenes and we share every moment of the production with our audience through our social media accounts.”
Balancing traffic acquisition between its affiliate program and clicks garnered from social media, TBM also leverages its presence on ManyVids, OnlyFans and other platforms to build its fan base.
“ManyVids was the first channel we opened, even before our website. We used it for getting the first feedback about our scenes,” Alex said and emphasized the value of using social media sites as well. “[Social media] increases our exposure and permits everyone to contact us. We cannot imagine the monkey without social media.”
On the topic of inspirational adult companies and individuals, Alex said that there are many shining stars in the adult industry.
“We constantly collaborate with extraordinary people that inspire us,” Alex said, “such as Cherry Kiss and Veronica Leal, who also collaborate with us on productions and behind the scenes.”
Regarding the team’s hobbies and passions and finding time to recharge, Alex said that personal interests influence their approach to content production.
“Benefit Monkey is a thought, an idea. Everyone who’s behind it has their hobbies, tastes, interests and ways to recharge,” Alex explained. “But we all have the same great passion to have fun.”
Looking towards the coming months and years ahead, Alex was not short on ambition, telling XBIZ, “We want to conquer the world … or at least our own three worlds.”
The Benefit Monkey can be found at TheBenefitMonkey.com, on Twitter @monkeybenefit and on Instagram @thebenefitmonkey, as well as OnlyFans.com/Hungrylla.
