opinion

Has Lockdown Helped to Ease Masturbation Stigma?

Has Lockdown Helped to Ease Masturbation Stigma?

Lockdown loving has been a hot topic over the last few months, with articles about keeping your sex life alive when you’re stuck in close quarters, reports that visits to porn sites are skyrocketing, and people across the country realizing that “more time to relax” often equals “more time to masturbate and have sex.” Back in April, Business Insider reported that sales of sex toys had skyrocketed — no doubt due to people finding new ways to pass the time when they didn’t have work and commuting eating into so much of their day.

Of course, the broader picture could be a bit more complicated than that: the self-love-in caused by lockdown has been hampered by the fact that we’re locking down due to a pandemic. Grief, stress, anxiety, imminent recession: none of these things are particularly conducive to feeling sexy, and the nation — indeed, the world — will likely spend a long time recovering from this collective trauma even if we do manage to find that gold-dust vaccine soon.

I think we’d be much happier embracing our change of pace, allowing for 40 percent more masturbation — and a hell of a lot less stress.

I’ve read many articles over the last couple of months about changes we’ve implemented during coronavirus that we could do with keeping in the long term. More flexibility in when and where we work is definitely one of them, as well as increased cycling and walking to ease the strain on public transport. But what about the changes that have had an impact on our sex lives? Personally, I think that the increased use of sex toys and porn, combined with more spare time to indulge them, could greatly improve both the physical and mental health of society.

I’m especially keen to understand whether lockdown has helped to ease masturbation stigma, encouraging more people to masturbate and be open about doing so. A fascinating survey by Tenga back in June revealed that 40 percent of men say they’re masturbating more since the start of lockdown. Through my work with Hot Octopuss, I know that masturbation stigma for men — predominantly though not entirely cisgender men — is a huge issue. While sex toys and masturbation for women are now regularly covered in mainstream media, there is still a huge taboo around discussing male masturbation. This is particularly the case where it involves sex toys, and doubly so if those sex toys happen to be anal ones.

The fact that more men are masturbating during lockdown should be good news to everyone. Not only does masturbation have some very specific physical and mental health benefits, but the more people are willing to admit to doing it, the more likely it is that we’ll chip away at the masturbation stigma that has caused so much anguish over decades and centuries. The main reason cited in the Tenga poll for this upswing was that people weren’t located with their partners and so were more likely to be enjoying solo sex, but many also cited simply having more time on their hands. Given this, should we perhaps be factoring “more time to masturbate” into our calculations about what a post-COVID world should look like? I think so.

There’s been plenty of talk of baking sourdough, nurturing plants or taking up arts and crafts to pass the time during 2020, but self-care doesn’t always come wrapped in wholesome packaging. Sometimes self-care — or partner care — involves lube and vibrators and a great porn scene on the laptop. And if we’re working from home more, there’s lots of time to do exactly that.

Recently, the U.K. government has been all but begging people to return to work, and been met with deafening silence from commuters who are sick of jamming themselves into crowded train carriages. When we discuss the reasons for this, we usually focus on the ones that are suitable to be printed on the front page of newspapers: disease transmission in offices or on public transport is a huge risk, there are significant environmental factors involved in daily commuting, and the cost of it — both in time and money — takes a huge toll on people’s lives. But while it may still be a bit taboo to say, I think it’s worth mentioning that our sexual wellness takes a nosedive in these scenarios too. Who really wants to get sexy after two hours being intimate with a stranger’s armpit on a commuter train? Who has the energy to dedicate to an hour of self-love when you’ve spent all day in pointless meetings fueled only by a sandwich?

There’s a huge rush at the moment to “restart the economy.” Those who own office buildings and city-center sandwich chains are champing at the bit to have us all trudging back into work. But those of us in the adult industry are probably much keener to see where this new world could take us. Not only could the parts of the economy in which we work grow significantly, we also recognize that the work we do has a hugely positive impact on people’s way of life.

When we talk about lockdown changing our lifestyle, it’s important to acknowledge that our sex lives are part of our lifestyle too. So when the pandemic is over, and the anxiety and stress it brings starts to fade away, do we really want to go back to how things were? I think we’d be much happier embracing our change of pace, allowing for 40 percent more masturbation — and a hell of a lot less stress.

Julia Margo is the co-founder of Hot Octopuss.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA: Barnaby's Amy Carnegie Draws on Retail Roots to Shape Product Development

In 2012, Amy Carnegie was pursuing a master’s degree in forensic psychology and looking for a part-time job close to home when she discovered Good Vibrations’ newly opened Oakland location. The store was on the same bus route she took to school, making it a convenient option. She didn't anticipate the position would lead to a nearly 15-year career, during which she would rise through the ranks to become head of buying and product development for Good Vibrations, Babeland and Camouflage.

Ariana Rodriguez ·
opinion

What Retailers Should Know About Pheromones and Attraction

A woman stands at your counter. She dabs a drop of something clear and nearly odorless on her wrist, brings it to her nose and something in her posture changes before she even leaves the store. A few feet away, a man turns a small bottle over in his hand, reading the label twice and wondering whether it might help him feel noticed again by a longtime partner.

Susan Bratton ·
opinion

How Retailers Can Turn AI-Assisted Reporting Into a Scheduled Workflow

If you have been following this series, you know I have been climbing a ladder. First, I asked an AI model to do a task. Then I got tired of explaining the task every time, so I wrote a skill, a reusable set of instructions, and put it in a project folder with everything the task needed.

Zondre Watson ·
opinion

Retailer Tips for Making Trade Show Travel Pay Off

When sales slow, retailers understandably start looking for ways to tighten the budget. Every expense gets another look, and travel and trade show attendance can quickly end up on the list of things to cut.

Rin Musick ·
opinion

Why Adaptive Pleasure Belongs Across Every Adult Retail Category

For too long, accessibility in adult retail has been treated as a side conversation. When it appears at all, it is often tucked away in a hard-to-find website category, framed as a special accommodation or treated as a medical add-on rather than a legitimate pleasure category. That approach misses the point.

Hail Groo ·
opinion

Why Retailers Need a Clearer Conversation About Margins

With rising manufacturing costs and living expenses, manufacturers’ suggested retail price (MSRP) no longer aligns with the actual costs of operating a business. This situation calls for a discussion about the current industry pricing landscape, potential adjustments, and how companies can make an impact.

Mersy Love ·
profile

WIA: Perfect Fit Brand's Cee Cee Peters on Building a Lasting Career

For much of her decades-long career in the adult products industry, Cee Cee Peters let her work speak louder than her name. While she built relationships with retailers, became a top salesperson, and watched the business evolve from a movie-dominated marketplace into today’s sexual wellness industry, Peters deliberately kept a relatively low public profile. Raising children during the rise of the internet made that decision especially important to her.

Ariana Rodriguez ·
profile

A Look Inside CC Wellness' Production Process

Stepping through the front doors of CC Wellness’ 215,000-square-foot headquarters, you first encounter the lubricant manufacturer’s comprehensive process in the company’s wall of plaques, which celebrate more than 25 formulas that have received FDA 510(k) clearances for medical devices.

Ariana Rodriguez ·
trends

A Look at the Growing Market for Pleasure-Enhancing Consumables

For decades, the sexual enhancement aisle consisted mainly of pills promising stamina, with bottles and blister packs leaning heavily into themes of masculinity, urgency and performance. The sales pitch was rarely subtle: Take this, and something bigger, harder, longer or more intense would follow.

Ariana Rodriguez ·
opinion

5 Ways Pleasure Brands Can Maintain Social Media Visibility Beyond the Algorithm

The most difficult part of managing social media for pleasure brands is my archnemesis: the algorithm. I am sure most people who work in sexual wellness would agree. We are constantly navigating reduced reach, content removal and, in some cases, account bans. That can make connecting with customers feel impossible, but it is not.

Taylor Maness ·
Show More