The holiday season is a really busy time of year. You feel this energy in the crisp air, in the bustling stores and most definitely online. Many content creators put their heart into it because holiday videos and parodies are quite popular with viewers.
Since I love playing dress-up — both for myself and at the request of my viewers — my self-produced adult solo content focuses primarily on fan requests and ideas which include eye-catching visuals, bright vivid colors and fantasy scenarios that stimulate the mind and body.
I’m now trying to find ways to consistently bring value and engage my audience while expanding my reach through partnership deals and sponsorships.
I wish I could tell you about all of my sexy Santa outfits and elaborate holiday videos, but I learned pretty quickly that my fans — most of which are gamers — are far more interested in fantasy/sci-fi, cosplay, superhero themes (I recently shot a scene based on Enchantress from Suicide Squad), and alternate realities in general.
Whatever your specialty, though, it’s a good idea to take advantage of the extra excitement and generous spirit surrounding the holidays.
Recently, Adult Time added the Korina Kova channel to its gigantic online stage and this turn of events got me extra interested in content marketing. I’m now trying to find ways to consistently bring value and engage my audience while expanding my reach through partnership deals and sponsorships. As a content creator, it’s important to keep your name out there in a positive and interesting way. It’s not easy and it’s a constant hustle, whether you’re celebrating XXXMas or not.
And these days, there’s lots of competition for clip artists and cam models. So, how do you put yourself front and center to stand out among the rest?
You need to diversify, first and foremost, because it’s a good idea to hitch your wagon to a rising adult brand and alternative lifestyle company with their toes already dipped in the mainstream market.
As for social media, where there are millions of promotional posts per day on every medium from performers from all over the world who are trying to grab consumer attention and those discretionary holiday shopping spree dollars, you’ve got to be realistic about your chances of standing out among your peers.
My advice is to pinpoint and pay close attention to your target audience and cater to their spending and online behavior, no matter the season. It will reap the most rewards in the long run. Targeting trending topics and piggybacking on social media waves can also help. There are many clever and subtle ways to make your presence known and leave a positive impression on potential customers, so take the time to learn them.
Believe it or not, there are holes and gaps out there to be filled in this industry, and if you are talented, smart, savvy and willing to work hard enough, you can break through the noise of the competition. Why? Because there are people who are willing to support what you have to offer. Good luck and have a happy (and successful) holidays.
Korina Kova is an XBIZ Award-winning content creator who can be followed @korinakova on Twitter, Modelhub.com/Korina-Kova and @korinakova_productions on Instagram.
