trends

Execs of 2018: Retail Industry Chiefs Discuss Year’s Most Successful Developments

Execs of 2018: Retail Industry Chiefs Discuss Year’s Most Successful Developments

The most demanding and responsible person in a company must not only oversee every aspect of an enterprise, but must also serve as its vision. The buck truly stops at these head honchos’ desk.

As part of XBIZ’s “Execs of 2018: The Year in Review,” these top decision-makers share their take on the most innovative developments of the year.

Each of the executives we spoke to below is among the finalist nominees for Chief Executive of the Year in the retail edition of the 2019 XBIZ Exec Awards.

What trends, developments and challenges shaped your business this year?

Bonnie Feingold
President and CEO, Honey's Place

“This year, we have noticed some big changes within our industry. Smaller boutique brands are continuing to develop a presence in the adult industry and beyond. They are building a name for their brands based on the quality, price point and packaging. The larger brands and manufacturers are taking steps to change their business model to keep up with the times. With more competition, I see that the seasoned manufacturers are taking the time to understand the marketplace and develop products that are more focused. With this approach, they are limiting the amount of their products’ releases.”

Autumn O'Bryan
COO, Topco Sales

“CyberSkin H20 was the standout for Topco Sales this year. Improving the bestselling, lifelike CyberSkin brand by making it self-lubricating was a no-brainer. We are always looking for ways to improve CyberSkin, and with H20, we hit it out of the park.”

Bob Pyne
President and CEO, Williams Trading Co.

“We have sent our sales staff on the road to visit many accounts, giving the retailers more of the personal touch from their sales person. We have also made a strong effort in strengthening our relationships with our vendors through a strong marketing campaign for 2018. Business is good, and I hope to be able to maintain all of these relationships for years to come.”

Alicia Sinclair
Founder and CEO, COTR

“2018 was a phenomenal year for us to grow through the creation of a strong internal infrastructure. We’ve added talented, passionate people to our team and given them the tools to flourish.”

Tom Stewart
Founder and CEO, Sportsheets International

“We have expanded the offering of vibrators to the line, and our high-quality vibrators have mid-range prices with a five-year warranty that fit logically within the Sincerely, Sportsheets brand. Sportsheets is not currently known as a vibrator company, but by next year, we will be.… This year, we have been preparing for the rebranding of our Sportsheets line, which will be debuting in January. There is a significant change to the packaging, which will feature many of the classics as well as introduce new, exciting and innovative BDSM products to the Sportsheets line.”

Veronique Verreault
Founder, Miss VV's Mystery

“As an official woman of SexTech, I’d say that my top moment of the year was at the SexTech Hackathon in NYC, organized by Future of Sex and YouPorn — where I helped by coaching teams, bringing innovative solutions to our industry. I also had the honor of welcoming Cyndi Darnell as my official sex therapist. Overall, like all of us, I’ve been going through lots of ups and downs, but I keep on striving for my community’s wellness. Cheers, 2018!”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Supporting Male Shoppers Managing Stress and Performance Issues

When focusing on men’s sexual health, one crucial topic to discuss is how stress can impact men’s sexual well-being, and what can be done about it.

Staci Cruse ·
opinion

Tips for Upgrading Retail Merchandising With AI

When an order from CalExotics arrived at one of our stores in Livermore, I wanted to help build the wall. After reorganizing it, I took a picture and asked ChatGPT what it thought of the wall. First, it noticed a gap in the top row and recommended adding a toy there or changing the spacing. Then it said, “I noticed there are some toys on the right that aren’t in boxes. You should take those down or put them in boxes.”

Zondre Watson ·
opinion

How to Get Shoppers in the Mood for Pleasure During the Holidays

Carolers may be singing about tidings of comfort and joy, but this time of year, the holiday rush, social fatigue and long to-do lists can leave many people feeling a bit short of both. Fortunately, consumers are now more willing to invest in self-care — and to expand their understanding of that category beyond cocoa and cozy blankets, to include sensual care and pleasure.

Rin Musick ·
opinion

How Small Stocking Stuffers Lead to Big Holiday Success for Retailers

With the holiday rush fast approaching, here’s a tip for retailers aiming to be among this year’s big winners: Think small.

Sunny Rodgers ·
trends

Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing

Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.

Ariana Rodriguez ·
trends

Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation

Once seen mainly as logistics providers, distributors have progressively taken on additional and complementary roles in the pleasure industry: as educators, marketers and even brand builders. Distributors introduce brands to consumers all over the world, applying their own unique strategies to selecting the best products for their customers in various markets.

Ariana Rodriguez ·
trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·
profile

WIA Profile: Brittany Greenberg

When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.

Women in Adult ·
profile

Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech

When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.

Colleen Godin ·
opinion

How Adult Retailers Can Retain Staff, Strengthen Team Morale

Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.

Rin Musick ·
Show More