ModelCentro and FanCentro are hugely popular brands in the adult industry, especially as stars and models increasingly expand their influence (not to mention their revenues) through selling clips, social media subscriptions and website memberships.
With such an ambitious undertaking in an increasingly competitive market, Team Centro knows that it must continually evolve, to turn its 20 years of experience into another 20 years of success.
Creating bonds between employees, as well as with models and partners, is one of our biggest brand values.
And the brains behind the branding muscle is flexing serious brilliance now, under the stewardship of freshly minted marketing director Kat Revenga. To celebrate the spunk and eccentricity of this Woman of the Month, not to mention her seven years of industry creds, XBIZ sat down with Revenga for an exclusive interview.
XBIZ: What led you to join the Centro team?
Revenga: Destiny. Being in “The Industry” for seven years, it’s almost impossible not to know Stan. I admire his values and the way he manages the company — there is a focus on teamwork, and it feels like we are all a big family.
FanCentro and ModelCentro are great projects that make the performers’ and models’ lives easier, as well as empowering them to succeed. Who wouldn’t want to work in a positive environment and empower people?
XBIZ: Describe your role for the company in a nutshell.
Revenga: I’m a bit of a rebel and I think titles are limiting. I could say I’m the VP, or the head of marketing, but in reality, most of us at Team Centro are multi-talented employees that revolve in different roles.
But, if I have to choose a particular title, I’d say “Mama.” Being the manager is pretty much like being a mother. You are always tending to different needs and it’s all about finding a balance.
XBIZ: What are your main day-to-day responsibilities?
Revenga: Besides trying to survive this ever-evolving industry, my day-to-day responsibilities are working alongside project managers and the rest of the team, so we can create different strategies to fit our needs.
I manage our all-female marketing team to ensure collaboration and best efforts, which is challenging, taking into account we are in three different offices worldwide.
Despite this, we have managed to create an online dynamic that feels like more than a virtual workplace. Creating bonds between employees, as well as with models and partners, is one of our biggest brand values.
XBIZ: Discuss Centro’s approach to marketing its brands.
Revenga: We have different projects and each has their own strategy, but the ones I’m most “in love” with are FanCentro and ModelCentro. Each brand is unique and we go above and beyond to generate brand recognition, as well as communicate our brand values. We try to stay on top of the current trends and always strive to get continuous feedback from our partners.
XBIZ: How do you recruit talent to sign up for FanCentro and ModelCentro services?
Revenga: We mainly recruit through our social media presence, connecting and engaging with models and giving them the tools to succeed. Model referrals are a huge part of our business — when models have a positive experience, they can confidently recommend us to others.
XBIZ: As the DIY camming and clips space continues to grow rapidly, how will you ensure Centro stays ahead of the curve?
Revenga: We offer a unique product that is built on 20 years of experience and technical knowledge. This allows us to offer anyone the opportunity to make money with their fanbase. Besides the fact that we are super cool and happy people, we try to give models a broad range of products and services to help them drive their business.
XBIZ: How do you personally build strong B2B relationships to maximize mutually beneficial opportunities?
Revenga: You obviously have to take them to a party! Jokes aside, creating strong personal relationships are one of our strongest brand values. It’s important for us to create a personal bond with as many people as possible, so that they know that when they need help, there are actual people behind the name and we are there for them.
XBIZ: What are your biggest professional ambitions for the Centro brand in 2019 and beyond?
Revenga: To keep working hard in synergy with all of the teams involved in the Centro projects and make the Centro brand even stronger in the upcoming year.
XBIZ: When you’re not at the office, what are your favorite leisurely pursuits and hobbies?
Revenga: I actually love being at the office, because I work remotely. I love our team-building activities and spending quality time with my colleagues. But when I’m not working or being a mom, I try to work on my personal project, which is music.
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.
