opinion

Professional satisfaction and pride in service

Do you derive professional satisfaction from your work, aka “job well done” thinking? Many in this industry have said that’s a strange question since many people work in adult for purely capitalist/financial reasons. Despite monetary gain, I think it is as important for adult companies and staff at all levels to ‘feel good’ about their work, how they handled particular situations, meeting clients’ needs, etc.

When you project the fact that you are satisfied with the work you do for people and the output of what your company does for an entire industry, this creates the energy that can drive morale in a company through the roof. Pride in service is a similar concept related to the theme being written about today.

Do you believe in what you are offering to others professionally? Do you believe in the products and services being sold to others, whether B2C or B2B? As an owner or senior manager, do you believe in the efforts and output of your employees, contractors, client, vendors, etc.? If you don’t, then it’s far more difficult to project that universal confidence in written and spoken form which drives industry buzz and growth potential for people and companies.

What’s the point of all this and how does it relate to the usual theme for my blog postings? Simple. Word of mouth marketing, also known as viral marketing is a concept that is not new or original. The application and management of word of mouth marketing is an area that people are speaking more about these days. I am a very big advocate of the concept that the most valuable promotion you or your company can ever benefit by and quantify is positive word of mouth.

We always read about the potential and actual negative impact of viral marketing. It is true that if you have upset people or not fulfilled their needs as clients if you are a company, then you will definitely suffer from negative visibility from clients or peers with an active voice. For the moment, set that aside. Focus on the equally awesome potential for ROI-laden promotion for you or your company when you do right by people and they are happy enough and passionate enough about the experience to tell people on your behalf publicly.

This category of business or entity promotion can be tracked for ROI as well. While the notion of tracking cost and returns in this area may seem abstract, consider this: if you are a company that needs to spend money on staff and technology to maintain technical support, customer service or sales teams, you can spend company time, resources and money on lower cost or higher cost options. If for one category of need, you opt to invest in hiring and training talented people and matching them with higher end tech systems versus going the ‘budget” route, see how much positive buzz you get from satisfied customers or vendors.

The difference in cost between spending company resources more or less aggressively is measurable. Equally measurable are the following: how much repeat/expanded business you see from existing clients/vendors, how many new clients/vendors are sent via referral from existing satisfied folks, etc. At the end of six months or a year of testing this, you will have enough data to evaluate the ROI from this process. At the end of the day, it is almost always possible to track and evaluate ROI from any investment of time, money or other resources by companies and people.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Sex Toy Retailers Can Better Support Marginalized Communities

As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap in how sex toy retailers serve marginalized communities.

Kimberly Scott Faubel ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
opinion

Tips for Boosting Ecommerce Success During Masturbation May

Masturbation May is not just a month for self-exploration. It’s also a prime opportunity for ecommerce brands in the adult retail space to tap into a highly engaged audience actively searching for resources and products to celebrate their sexual wellness.

Matthew Spindler ·
profile

Nicole Vaunt on Turning Desire Into a Work of Art

It’s not every day you come across someone who can speak just as passionately about smutty novels and tabletop board games as they can about lighting, lens choices and shooting adult content in sub-zero temperatures. But Nicole Vaunt doesn’t fit easily into one box — and that’s just the way she likes it.

Jackie Backman ·
trends

Adult Retailers Share Theft Prevention Strategies

Shoplifting has always posed a persistent challenge for retailers, and its effects reach far beyond simple loss of inventory. Theft can disrupt operations and saddle retailers with the cost of increased insurance premiums and heightened security measures. Robust security protocols can also negatively impact customers’ shopping experience.

Ariana Rodriguez ·
profile

Shiri Allwood on Turning Quiet Confidence Into a Winning Moment

Shiri Allwood never set out to be an adult star. When she first started exploring her gender identity and sexuality, she was just another introverted Tumblr user dipping her toes into self-expression. But that spark of curiosity ignited a fire that would lead her to camming, professional studio work — and ultimately, the title of 2025 XMAs Trans Creator of the Year.

Jackie Backman ·
profile

WIA Profile: Stefanie Neumann

It takes an ever-smiling face and a constantly creative mind to keep a retail outfit up and running. Luckily for TAF Distribution, regional manager Stefanie Neumann has endless good vibes and smart decisions to boost business and staff relations at the company’s retail chain.

Women In Adult ·
opinion

Camming vs. Clips: Weighing the Pros and Cons

Being a content creator offers potentially endless opportunities, but not all paths are the same. Two of the most popular ways to earn, camming and clip-making, each have unique perks and challenges. Some creators thrive on the energy of livestreaming, while others prefer the flexibility of pre-recorded content. But what if you didn’t have to choose just one?

Megan Stokes ·
opinion

Aftercare: Creator Tips for Staying Healthy and Centered

Adult creators and performers experience a variety of challenges on the job, from long camming sessions and difficult clients to heavy and demanding workdays on set. Problems like these can cause significant physical and mental strain — sometimes enough to make you feel pushed right to your edge.

Sara Star ·
profile

Dr. Tush's Brings Anal Care to the Forefront

Few personal health products have inspired descriptions quite so bold as “If Neosporin and Aquaphor had a baby, and that baby became a crime-fighting superhero for your skin.” Then again, even fewer can live up to their own hype.

Colleen Godin ·
Show More