This year has been a time of growth and expansion for Svakom Design USA (Svakom.net). In addition to opening a new warehouse in California, the sex toy manufacturer has been forging ahead with aggressive international marketing, a stronger presence at adult industry trade shows around the world and greater participation in mainstream events.
Founded in 2012, Svakom opened its U.S. headquarters in the City of Industry in the Los Angeles area in 2015 and also has a global operations center in Shenzhen, China. Having a new warehouse in California, according to Svakom’s digital marketing manager, Anuj Saroch, will broaden the reach of a company that is already selling its products in more than 70 different countries.
Svakom is a worldwide recognized brand of innovative adult products. Its products have been sold in areas worldwide; now, it’s one of the fastest-growing companies in the adult toy industry.
“Svakom is a worldwide recognized brand of innovative adult products,” Saroch told XBIZ. “Its products have been sold in areas worldwide; now, it’s one of the fastest-growing companies in the adult toy industry. And opening a new warehouse in California is definitely going to increase business because it helps us to promote our brand in a strong and more efficient way. We can represent our brand directly to small chain stores or shops, which we can’t do directly from our global operations center in Shenzhen. This will allow us to follow-up better.”
Svakom’s catalog includes products for women, men and couples. For women, Svakom manufactures a wide assortment of vibrators, clitoral stimulators, anal devices and kegel balls, while its male-oriented products include masturbators and anal plugs. Svakom’s Cookie and Candy pair of toys, which feature unique movements, has done especially well for the six-year-old company.
“Cookie and Candy are tempting foreplay vibrators in the shape of an octopus and fish, with movable tentacles and mouth, respectively, to stimulate the clitoris and nipples,” Saroch said. “Another (successful product for Svakom) is Vicky, thanks to its versatility in way of use; men, women and couples can all use this product in different creative ways.”
Industry trade shows have been an important part of Svakom’s global outreach — and Svakom, according to Saroch, has made a point of attending them in different parts of the world.
“Svakom has been participating in some of the biggest trade shows like eroFame in Hannover, Germany, the China Adult Care Expo in Shanghai, XBIZ in Los Angeles, and Thai Fest, held at multiple locations every year for the Russian market,” Saroch noted. “These trade shows are always beneficial for Svakom because every time we participate in the shows, it makes people feel confident about our presence in the market and also helps to establish trust in the brand. Through these shows, we are also able to get in touch with new clients in order to explore different markets and reach out to the maximum part of the world. It gives us pleasure to communicate with our existing and potential clients and customers face-to-face and to get feedback or information about the challenges they are facing in the market (and what they need) to promote our products.”
According to Saroch, Europe, Russia and Australia are some of the strongest markets where Svakom is present.
“We also are getting a positive response from the South African market,” he said. “In the Asian market, there are some countries that prohibit the direct sales of sex toys. But in the Southeast Asian market — including Japan, South Korea — we are performing much better. We are one of the major brands in the southeast Asian market.”
In addition to Saroch, some of the important players at Svakom include CEO David Yu and General Sales Manager Fanny Chen — who is credited as being crucial to Svakom’s global success.
“We have seen positive changes in the last two to three years,” Saroch said. “And Mr. David Yu — founder and CEO of Svakom — (has given us) great leadership, positive energy and innovative ideas to overcome all challenges that we face in the adult toy market.”
Saroch estimated that worldwide, Svakom’s sales are roughly 30 percent e-commerce and 70 percent physical brick-and-mortar retail. But he stressed that different countries can have different preferences when it comes to how they choose to purchase Svakom’s products.
“It varies according to different parts of the world; in Europe, for example, our presence is mainly in physical stores,” Saroch observed. “In Asia and in the U.S., our presence is way stronger online. In South Africa, Australia and South America, it is stronger in brick-and-mortar stores (than in) online stores.”
Svakom, Saroch pointed out, isn’t relying on adult resources exclusively to promote itself. And a recent example of the company’s mainstream outreach came in March, when Svakom and Celebrity Connected teamed up for an exclusive gifting suite in honor of the 2018 Oscars. Celebrity Connected’s gifting suites bring products to the attention of celebrities; for example, pop artist Veronica Vega (of reality show “Love and Hip Hop Miami” fame) became aware of Svakom’s products thanks to Celebrity Collected.
In the past two years, Svakom has attended the Emmy Awards, the American Music Awards and the Oscars.
Saroch continued, “These kinds of events are really good for first getting in touch with celebrities. All the celebrities who attended the Celebrity Connected event have a huge fan following, or (have) followers that are common people like you and me. If we are able to open the minds of celebrities, talk with them about sexuality and make them more keen to use sex toys, we are confident that it will enable them to talk directly about sexuality and influence their own followers to open up (about) this vital part of life without considering it a taboo. And (they will) challenge themselves to explore their limits.”
