educational

Content is King

Live adult video chat is on the cusp of an explosive growth period — or outright implosion. And while the onset of widespread broadband and easy, quick Internet connectivity has been a boon for the VOD model, it isn't necessarily so for the live niche.

The VOD model will automatically grow because new and existing content is simply made available to the new market. But live video chat, which has been a niche in and of itself due to the delivery model and technology, needs to adapt.

Those who developed it right from the outset ended up with success, e.g. LiveBucks, WebcamCash, Pussycash, and Pornication, among others.

But the novelty is gone. Having an actual live naked woman at the other end of that video feed is no longer enough. Consumers have gotten used to the innovation and technology.

Now with high-speed DSL connections, live video has vastly improved with sound, lower-cost bandwidth, higher frame rates, widescreen and even high-definition formats.

As with any site or program, the next step is — or should be — the content. With the tools available today, the webcam girl (guys too) should be able to provide more. Video is smoother and crisper than ever, and there's often sound in every chat mode. Yet most don't even say "Hi" to new visitors.

Updates aren't the issue because live content is updated second-by-second.

It's the nature and quality that has to be addressed.

Most chat hostesses are used to the "old" model, wherein she has no sound, doesn't actually "chat," logs in to multiple systems and splits her feed to a point where even bad video is downgraded.

Her conduct is also kept to minimum requirements. After being bombarded by freeloaders or unqualified traffic that begs for free boobs or butt, she usually doesn't respond with much more than "Take me pvt! See my pussy," via one-touch Macro Key.

One thing often forgotten in the quest to bring together user and content via better technology and sales techniques is the human element. Not just performers but users, too.

Live video isn't used to its fullest potential when it's exploited on the "catalog" model. Users don't simply pick and click for flesh, they're being received by a sales representative — your model.

Our business niche, video sex chat, could be the ultimate interactive web service and insanely more profitable if chat hosts started putting the customer first. Chat hostesses often log in and then ignore chat room viewers, offering attention only while in paid chat.

What they, and studio managers or webmasters, don't realize is users aren't simply after the "content"; they don't just want the blond hair, big boobs, or toy-play. They want attention and personalized exchange. High retention and higher conversion on medium and long-term basis can be assured by better "representation" by the models.

This involves more than just being present before the camera. If the chat hostess can see the user's name, he or she should welcome him, and respond to each line, by name.

Often performers don't look into the camera, or hide their "best assets" from free chat-mode, showing just an elbow, hands on a keyboard, or their laps. They promise to show more, and talk, but only in paid chat.

To present and satisfy expectations of the user, and allow the initial "relationship" to begin, the models should put smiles and eyes right in view of the camera. The camera is the gaze of the user, and the more intimate the contact is - even in a crowded sex chat room - the more likely the conversion and repeat business.

Users feel "closer" to models with better video, the use of sound, and by attentive, personalized response. This is the final factor in the equation. They want to "get to know" the chat hostess before becoming more deeply involved.

"I've got pussy and tits, why do you want to talk," one chat hostess said. Those who feel this way don't understand the market. All too often, studio managers and webmasters make the same mistake.

Members of a live video chat service/site are much less likely to cancel a membership or charge back when they've developed a connection with the model, which is impossible to achieve if the model treats everyone indifferently and doesn't step up to the camera, so to speak, and bridge the distance inherent to the medium.

One of the worst sins of the multi-system feed-split chat host is focusing on one site's users at the expense of another, which gives an impression of indifference and bad quality service.

Sites can have thousand-dollar graphics, great tours, and pay attention to every detail of the site's development, but then let the girl-at-home who is new to the business handle their retention and member satisfaction. Does that sound right?

Sites have tried and failed to maintain or increase retention via secondary content, even going for automated content, micro-site-generating scripts and programs of which the model may or may not take advantage of. It's up to her.

Retention suffers or remains at industry average, unless the model is "interactive" and an effective sales rep.

Ultimately, the surfer who turns customer, fan, whale or targetable market, is not interested in the content this model can generate. He's interested in her, the person, the personality - her live, online presence.

Some sites have never had subscription front-ends, or secondary content, just simple free registration and upsell chat. Extra content generally tends to become a distraction for users, away from the main content: the live chat girl.

With service as content, it would be wise to evolve the live video chat hostess by requiring some training and basic rules, which is no more difficult than submitting photo ID and 2257 data during the registration process (and much simpler in many cases).

While certain guidelines should be followed and are essential to adjusting to any medium, whether theatre, radio, television or webcam chat, webmasters and studio managers are encouraged to look at stats and conversions. Who's converting the best? How is she doing it?

The chances are she's evolving with the medium, using the tools at her disposal, and being attentive and open to each user's input.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair, thick-framed glasses and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

Andi Avalon Talks Wifey Life and the Joys of Suburban Chaos

Fans crave authenticity. For most adult content creators, this has become gospel. Everybody is looking for “the real deal” — and as it happens, you can’t get much more real than MILF creator-performer Andi Avalon.

Jackie Backman ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
Show More