Gloria Agency brings glory to its cam models, with luxurious camming amenities, not to mention stellar training. And leading the team behind the camming curtain is none other than administrative director Liviu Berbece, whose dedication to creating “people value” is matched only by his pioneering ambitions.
Recruiting top-notch talent, both in front of the camera and within the company itself, Berbece infuses the workplace with cheerful optimism and clearly communicated goals.
My main vision is to embrace challenges. These days, the challenge is to create, not just take what is there. Create ‘people value.’ Create a system. Create a future.
He knows the importance of finding individuals who burn with the same degree of passion he has for Gloria Agency, lest any cog in the great wheel slow down forward-marching progress.
As revenues soar and the Romanian camming biz takes notice, Berbece is riding a wave of exciting momentum. To catch fire, from the sparks this administrative director is flinging with impish glee, XBIZ sat down for this exclusive interview.
XBIZ: Tell us about your professional background before you started working in the camming industry.
Berbece: Before joining this amazing industry, I was part of a worldwide leader in the tobacco industry for seven years, where I had different roles in sales, marketing and events departments. Having this experience and the extraordinary need to embrace challenge, I felt that this new industry fits like a glove.
XBIZ: What led you to begin managing Gloria Agency?
Berbece: There were several criteria that made me make this choice — first of all, that I had the opportunity to do what I liked, and to apply all the knowledge accumulated in the last seven years of my professional life. I have seen everything as a great challenge and the fact that I can share a lot of my previous experience in a totally different area, of which I knew almost zero, was what made me decide instantly. I have a great team, we are very focused on the results and being their leader has been a very positive experience.
XBIZ: Describe your role at Gloria Agency — what are your main responsibilities? What is your management style?
Berbece: I am not a manager of a location, nor am I a manager of a studio. I am a manager of a team and my role is to provide the best version of myself, in order to foster a great relationship with my teammates and reach what we aim for.
My main vision is to embrace challenges. These days, the challenge is to create, not just take what is there. Create “people value.” Create a system. Create a future. Create a path. Create a way of thinking. We agree that it is very important to have a well-structured way of working, since we are continuously evolving and expanding, so in all our locations and departments we have an established system of procedures. We’re also starting to be more oriented in recruiting experienced management people with a strong background in mainstream business. Our approach also centers on improving the business via specific key performance indicators (KPIs).
XBIZ: How does Gloria Agency recruit new models?
Berbece: Bringing new models to our locations is as necessary for us as paying our bills is. It’s a complex process and we never keep our eggs in the same basket, instead using many channels. We work a lot on brand awareness and with all we have to offer, we influence potential new models to choose Gloria Agency.
Our growing popularity is due to our professionalism, top quality expertise and know-how, as well as the latest equipment, exclusive locations, utter devotion, hard work, strong partnerships and generous revenues. We offer our models up to 65 percent from their sales.
We allow the facts and figures to speak for themselves, and the most important tool that we use is to avoid fake marketing. Who are we? We are pioneers, brand creators for more than seven studios, a professional team with more than 100 people behind cameras growing with us and visionaries, as we seek global recognition. Last but not least, we are a powerful money-making machine for our models, with a drive for growth and development. All of this attracts more models to join our team.
XBIZ: Talk about the services that Gloria Agency provides to cam models, to help them grow their business.
Berbece: The first step towards their development as models is choosing Gloria Agency, which gives them the opportunity to have independence and a sense of absolute control over their destiny. The attention to detail, sophistication and luxury we offer can be inferred from the exclusive location Gloria Agency created for its models. Elegant, tasteful, classical and yet modern, the studio fulfills all their desires and wishes, while being a good fit for many personality types.
Each room offers one of the many sides a woman has: the so-called innocent, the pure, the childish, the elegant, the sassy, the funny, the dark, the sexy, the old-fashioned, the modern, the mysterious, etc., each allowing the models to express their ever-evolving “me” while highlighting their own unique style. Every little detail and decoration is attentively selected because every room has a story to tell, or a fantasy to confess.
We are extremely selective, focused on top quality services and this is the very reason we have the best internet provider in Romania as a partner. We are very aware that in this business, making the right choices regarding your partners is vital. We do pay attention to every little detail, irrespective of the department we are referring to. Our team of photographers and make-up artists are renowned in Romania, having internationally acknowledged titles crowning their activities. The training department is growing every day and now we are about to launch a new “train the trainers” program, where we prepare elite trainers for top models. So, stay tuned!
XBIZ: What good habits do your top cam models have in common?
Berbece: Top models aim to achieve their goals, educate themselves, manage their time and develop healthy habits, to become disciplined and fully evolved people. Mental discipline, ambition, strategic thinking and out of the box creativity are also key.
XBIZ: In 2018, what do you hope to accomplish with Gloria Agency?
Berbece: Our main goal is to represent our models’ interests very well in this industry. We aim to create this path where models are fully independent, even if they work with an agency, to consolidate our position as a local market leader, strengthening strategic partnerships with collaborators and increasing revenues. We are business people, so we always search for new opportunities. Overall, 2018 will bring more learning, stronger focus, harder work and greater success.