opinion

Coping with the needs of stats junkies

OK, so like many of my friends and peers in this business, I confess to being a stats junkie. I am not aware of any twelve step programs to recover from this affliction. We log into stats over the web every day on our own computers. We look at stats from PDA’s and cell phones. We ‘borrow’ a browser when at someone else’s home or office to look. It is a compulsive behavior. If you own a business, you are being responsible by having awareness of where the company is at all the time. If you work for someone, they know how loyal you are as an employee, consultant or contractor when you are as seemingly obsessed with current sales and traffic numbers as those who sign your checks.

Special needs, yes. I think it goes without saying that it’s unlikely that the stats junkie in your life or company will knowingly spend too much time (company or personal) somewhere where internet access does not exist. High speed availability is certainly a consideration for many of us in terms of where we live, where we vacation, etc. Same issue with cell phone access, especially if you are toting a BlackBerry or other device that can allow you web access or direct connections to company networks to…check stats.

For the non stats junkie trying to understand the behaviors of those afflicted, note that routine emotional highs and lows that come with a regular work or personal day’s events will also materialize as a result of the stats junkie’s findings, each time they look at their precious numbers. Are webmasters and other professionals in the adult internet business more compulsive or susceptible (something in the water?) to these behaviors than people in other lines of work? I don’t think so.

The issue is deeply rooted in what keeps some of us doing this year after year, with enthusiasm. Empowerment through instant business gratification. What do I mean? How do you feel when you put up a promotion, gallery, paid ad, etc. for a site and look at the stats days, hours, sometimes even minutes later to find that the effect complementing the cause here is a gain (or not) in traffic and income.

Now, if you are involved with this front office part of your company’s activities, you know this sensation and after being the guardian of your company’s ups and downs, you so come to ‘own’ responsibility for stats awareness. You are rewarded (or not) for being consistently on top of this. The net effect: being addicted to the notion that knowledge is power, which helps justify why you are hiding in the den on holidays and during other protracted family gatherings, on someone’s machine, looking at stats. A new favorite symptom to look for when scanning for stats junkies: thumb drives. If someone in this business carries one of those small profile USB drives on their keychain and you know they aren’t a scientist or other person with similar need to carry computer files on their person, it’s likely that these folks are carrying around enough stats access data to keep them entertained through a month long blizzard (provided of course that they have access to working PC’s with working internet access during said period).

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Guide to Sustainable Pleasure Product Merchandising

Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.

Eric Lee ·
opinion

Navigating Fraud Prevention in Credit Card Transactions

In the digital age, credit card transactions are essential to global commerce, providing unmatched convenience for consumers and businesses alike. With this convenience, however, comes the risk of credit card fraud, which can result in considerable financial losses and harm brand reputation.

Jonathan Corona ·
opinion

A Guide to Avoiding Scams in Hard Link Media Buying

‘If it sounds too good to be true, it probably is.” So cautionary wisdom reminds us, yet people still get scammed all the time. Fortunately, there are “red flags” you can watch for to help you identify scams and thereby avoid them.

Juicy Jay ·
opinion

The Dos and Don'ts of AI-Generated Content

AI is a hot topic. From automation to personal assistance to content generation, AI technology is already impacting our daily lives. Many industries, including adult, have had positive results using AI for customer support and marketing.

Cathy Beardsley ·
opinion

Retailer Tips for STI Awareness Month

Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.

Rin Musick ·
opinion

Strategic Upscaling of Non-4K Content

If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.

Brad Mitchell ·
opinion

A Look at the Evolution of Pleasure-Enhancing Pumps

Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.

Rebecca Weinberg ·
profile

AEBN Reflects on 25 Years of Innovation, Success

Reflecting on 25 years of success, AEBN honchos Jay Strowd and Bishop Wages harken back to 1999, when the company that would become a storied brand first broke away from an online DVD/VHS mail-order business to evolve as an entity solely dedicated to streaming video.

Alejandro Freixes ·
opinion

Platforming the Pleasure Industry With Our Collective Voice

Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.

Ken Sahn ·
profile

WIA Profile: Jessica Jasmin

Jessica Jasmin’s heart has always been in production, but there were a number of stops along her route to becoming creative director for Gamma Entertainment.

Women In Adult ·
Show More