opinion

Coping with the needs of stats junkies

OK, so like many of my friends and peers in this business, I confess to being a stats junkie. I am not aware of any twelve step programs to recover from this affliction. We log into stats over the web every day on our own computers. We look at stats from PDA’s and cell phones. We ‘borrow’ a browser when at someone else’s home or office to look. It is a compulsive behavior. If you own a business, you are being responsible by having awareness of where the company is at all the time. If you work for someone, they know how loyal you are as an employee, consultant or contractor when you are as seemingly obsessed with current sales and traffic numbers as those who sign your checks.

Special needs, yes. I think it goes without saying that it’s unlikely that the stats junkie in your life or company will knowingly spend too much time (company or personal) somewhere where internet access does not exist. High speed availability is certainly a consideration for many of us in terms of where we live, where we vacation, etc. Same issue with cell phone access, especially if you are toting a BlackBerry or other device that can allow you web access or direct connections to company networks to…check stats.

For the non stats junkie trying to understand the behaviors of those afflicted, note that routine emotional highs and lows that come with a regular work or personal day’s events will also materialize as a result of the stats junkie’s findings, each time they look at their precious numbers. Are webmasters and other professionals in the adult internet business more compulsive or susceptible (something in the water?) to these behaviors than people in other lines of work? I don’t think so.

The issue is deeply rooted in what keeps some of us doing this year after year, with enthusiasm. Empowerment through instant business gratification. What do I mean? How do you feel when you put up a promotion, gallery, paid ad, etc. for a site and look at the stats days, hours, sometimes even minutes later to find that the effect complementing the cause here is a gain (or not) in traffic and income.

Now, if you are involved with this front office part of your company’s activities, you know this sensation and after being the guardian of your company’s ups and downs, you so come to ‘own’ responsibility for stats awareness. You are rewarded (or not) for being consistently on top of this. The net effect: being addicted to the notion that knowledge is power, which helps justify why you are hiding in the den on holidays and during other protracted family gatherings, on someone’s machine, looking at stats. A new favorite symptom to look for when scanning for stats junkies: thumb drives. If someone in this business carries one of those small profile USB drives on their keychain and you know they aren’t a scientist or other person with similar need to carry computer files on their person, it’s likely that these folks are carrying around enough stats access data to keep them entertained through a month long blizzard (provided of course that they have access to working PC’s with working internet access during said period).

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Sara Loverays on Tapping Her Goddess Energy

When Sara Loverays first turned on her webcam, she didn’t know it would change her life — or unlock a side of herself she’d been waiting to set free. What began as a way to make extra cash between travel physical therapy contracts soon became her full-time passion, a platform for self-discovery, and a ticket to building her own brand based on sensuality, self-discovery and “goddess energy.”

Jackie Backman ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
opinion

Packing Tips: A Must-Have Travel Checklist for Creators

Traveling as a content creator isn’t just about hopping on a plane and hoping for the best. You need to be ready for anything, whether that means an amazing sunset you just have to capture, a last-minute editing session or an impromptu collab.

Megan Stokes ·
profile

Good Relations Fosters Sex Wellness, Positivity for 40+ Years

Melinda Myers, the founder and owner of Good Relations in Eureka, California, was still in college when she got invited to attend her first pleasure products home party.

Quinton Bellamie ·
opinion

Camming as a Couple: How to Balance Love and Livestreaming

Real-life couples who work together in the adult industry face a unique set of challenges that can test relationships in ways that most couples are unlikely to experience. The industry can offer both financial benefits and creative freedom, and working together can strengthen a partnership — but it can also present emotional, social and professional obstacles that must be carefully managed.

opinion

PR Moves: How to Know When It's Time to Hire a Rep

If you’ve achieved a stable career with steady work, but find yourself at an impasse where growth is concerned, it might be time to look into hiring a public relations professional to help you expand your brand and reach.

Hime Marie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
Show More