opinion

Product Spotlight: Divine Health

Divine Corporation has announced that its Divine 9 lube containing Carragel has been selected by McGill University’s Division of Cancer Epidemiology for use in their large-scale, double-blind human trial on the ability of a carrageenan-based gel to prevent the transmission of human papillomavirus (HPV).

The study is called CATCH, an acronym for Carrageenan-gel Against Transmission of Cervical HPV, and will involve tracking HPV infections in nearly 500 female volunteers for a one year period. Divine Corporation will be supplying its carrageenan-based personal lubricant Divine 9 as the active product as well as the placebo gel for all the women in the study. CATCH is funded by the Canadian Institutes of Health Research.

The possibility that a topical gel, applied before sexual contact, can block the transmission of HPV would be a breakthrough with worldwide medical significance.

The McGill University research team is led by Dr. Eduardo Franco, director of the Division of Cancer Epidemiology and is coordinated by Joseph Tota (PhD candidate).

“The CATCH study is a major initiative to determine if using a carrageenan-based gel can prevent the acquisition and transmission of HPV in a real world setting,” Dr. Franco says. “I’m extremely encouraged by the results of the laboratory studies by Dr. John Schiller’s team at the National Cancer Institute. If the trial is successful, it would mean that women have another option for protecting themselves against HPV, the causative agent for cervical cancer.”

According to the company, a research team at the National Cancer Institute has conducted both in vitro and in vivo studies and found Divine 9 was effective in inhibiting infection rates.

“The possibility that a topical gel, applied before sexual contact, can block the transmission of HPV would be a breakthrough with worldwide medical significance,” the company says. “As a result, the Canadian Institutes of Health Research is funding Dr. Franco and his team to complete the CATCH study.”

The CATCH study will recruit 465 female volunteers and each will be supplied with either the carrageenan gel or placebo gel. The volunteers will use the gels whenever they are in intimate situations. During their one-year follow-up, the women will visit designated clinics for monitoring of HPV infection rates.

“We are gratified that Dr. Franco and his team at McGill University chose Divine 9 for this remarkable study on HPV prevention,” said Dean Fresonke, CEO of Divine Corporation. “With positive results, the world will have a powerful new weapon in the battle against cancer.”

Divine Corporation was formed in April of 2000 to pursue a concept originated by two business executives, Stephanie Leavine and Dean Fresonke. The goal was to create a personal lubricant that would have great playtime characteristics but eliminate the stickiness and resulting skin irritation that could result in the evaporation cycle of lube.

Dr. Mario Tremblay, who has a PhD in chemistry, also is part of the founding team and, having managed new product development for Max Factor and CoverGirl Cosmetics, brought with him the expertise to establish an accomplished product formulation team.

The formulation team had not created personal lubricants prior and approached the task using a broad spectrum of compounds, the company said. The formulation team strived to move away from waxes and silicone, which cannot be absorbed by the skin and have to be washed off, as well as parabens and glycerins that can cause skin irritation. According to the company, it found that skin irritation problems occur from residual deposits and partial absorption of ingredients.

“After sequencing through many different compounds, a vial labeled simply ‘9’ was delivered for testing” the company says. “Unlike any of the others, it exhibited superior slip characteristics and a unique evaporation cycle which, when finished, left the skin with a smooth and silky ‘baby powder’ feel. With further refinement, composition ‘9’ became the basis of Divine 9.”

The key ingredient of Divine 9 is a special extract of sea algae commonly referred to as carrageenan. Carrageenan is an edible compound Generally Recognized As Safe (GRAS) by the Food and Drug Administration (FDA). According to the company, carrageenan is used as a thickener and smoothing agent in such products as baby formula and ice cream.

With many different types of sea algae and variety of methods for the extraction of carrageenan, Divine 9’s unique carrageenan extract and formulation technique is a trade secret.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Meghan Dunkel Brings Momentum, Focus to Sales Management

As an 18-year veteran of the sex toy business, Meghan Dunkel has witnessed plenty of the industry’s ups and downs. One of her big takeaways: Only the most committed end up staying.

Women In Adult ·
profile

Viben Toys Aims to Personalize Pleasure in the Affordable Luxury Market

If your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.

Colleen Godin ·
profile

Condom Sense's Adam Edwards on Driving Retail With Purpose

Still, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.

Jackie Backman ·
profile

Delicto Serves Up Online Retail With a Side of Super-Charged Sex-Ed

Meet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.

Colleen Godin ·
opinion

Tips for 'Soft Selling' to Today's Shoppers

"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.

Sara Gaffoor ·
opinion

A Guide to Displaying Sex Dolls In-Store

Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.

Jessica Sav ·
opinion

How AI Is Modernizing Retail HR

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

Rethinking Influencer Marketing in Sexual Wellness

Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.

Naima Karp ·
trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
Show More