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Articles by Briana Watkins

opinion

What Retailers Gain by Partnering With Family-Run Brands

In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes far beyond pricing and product margins.

Briana Watkins ·
opinion

How Retailers Can Benefit From the Self-Care Craze

2020 has left a lasting impact on all of us. Everyone found their own ways to cope with life in a pandemic. For some, online cooking classes and sourdough starters offered salvation.

Briana Watkins ·