educational

MasterCard Revising Standards for Excessive Chargeback Program

Effective Aug. 15, MasterCard is changing the current Excessive Chargeback Program thresholds related to the identification of both Chargeback-Monitored Merchants and Excessive Chargeback Merchants.

The Excessive Chargeback Program identifies two types of merchants: Chargeback-Monitored Merchants — those merchants which are approaching their monthly chargeback limits — and Excessive Chargeback Merchants — those merchants which have exceeded their monthly chargeback limits.

Though these new standards will certainly drop the number of adult entertainment businesses classified as excessive chargeback merchants, they do not fully fix the chargeback issues some merchants face.

The primary factor in classifying which category a merchant falls into under the Excessive Chargeback Program is the chargeback-totransaction ratio, which is defined as the number of MasterCard chargebacks received for a merchant in a calendar month divided by the total amount of the merchant’s MasterCard sales transactions from the preceding month.

MasterCard clarifies that a merchant is defined, for the purposes of the Excessive Chargeback Program, as any distinct merchant location identified by the acquirer – the bank that processes the transaction — in the transaction record.

The “location” in this definition refers to either a physical location or a merchant’s website.

The Excessive Chargeback Program is intended to encourage each payment processor to closely monitor its chargeback performance at the merchant level and determine when a merchant has exceeded, or is likely to exceed, monthly chargeback thresholds.

All merchant data reported to the Excessive Chargeback Program after the effective date are subject to the new criteria.

The new thresholds are as follows:

  • For chargeback-monitored merchants: a chargeback-totransaction ratio in excess of 100 basis points (1 percent) and at least 100 chargebacks in a calendar month;
  • For excessive chargeback merchants: a minimum chargeback-to-transaction ratio of 150 basis points (1.5 percent) and at least 100 chargebacks in each two consecutive calendar months.

These changes should come as welcome relief to the adult industry, as many adult businesses have struggled with the previous guidelines set by MasterCard.

Though these new standards will certainly drop the number of adult entertainment businesses classified as excessive chargeback merchants, they do not fully fix the chargeback issues some merchants face.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
Show More