profile

WIA Profile: Sarah S.

How did you get into the business?

It was an accident. I was not looking for a job in the adult industry. I sent my resume to a hiring manager for a web marketing position posted on a mainstream job board. The listing mentioned that the candidate must be comfortable with some adult content but I had no idea what adult content would entail. Before Naughty America, I worked for an interactive agency. I was a project manager for web development and marketing campaigns. My initial Naughty America interview focused on my web marketing skills and what I felt I could contribute to the company. When a more detailed description of expectations were discussed with me and I was offered the job, I asked for a some time to think it over to talk to my close circle about what working in adult would mean. I came to the conclusion that I should give it a shot; if after trying, I didn’t like it, I could do something else.

My life has been shaped by choices I have made when veering off of the beaten path. I translate this to my business attitude.

What in your background prepared you for what you are doing now?

Professionally, I knew how a website was built, I knew how the pieces of the web fit together. I understood the affiliate model and I was comfortable with on-line marketing. My project management background helped me to stay organized and stay on top of my communication with affiliates and partners. I find that my experiences living and studying abroad for a number of years taught me how to adapt and relate to others around me. My life has been shaped by choices I have made when veering off of the beaten path. I translate this to my business attitude. I seek to find new opportunities outside of the norm.

What do you see as the challenges of working in the adult online business? How do you overcome them?

It is funny that you ask this. Earlier this year, I was reading an article on XBIZ.net written by Colin Rowntree, CEO of Wasteland.com. Colin was offering trade show advice to the newbie and said, “Women in adult are not what you want to try to pick up. They are more professional and intelligent than most of the men in this industry and will burn you down in a heartbeat.” I read this and was reminded of my first few adult trade shows. I am not going to fully agree with Colin and say that the women in this industry are smarter than their male counterparts. I do believe that many women feel that we have to be careful not to cross the fine line between business and pleasure in order to be taken seriously. We have to prove that we know what we are talking about and have the balls to play with the boys. (I could not have gotten away with that in a mainstream article.) I always do my homework before a big meeting. I pull stats, make a list of key points and make sure that I know about both the company and the individual(s) I am meeting with. Tip: Never play harder than you work on a business trip.

Does your work life affect your personal life?

It definitely has and continues to have an impact on my personal life. Most people, male and female have a preconceived notion about the adult industry and are quick to judge. I keep the industry a secret until I am comfortable sharing. I am not ashamed of what I do or the industry that employs me. Unfortunately, I have encountered ignorance and I don’t have the time to explain or debate my choices with those picking fights.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
Show More