opinion

Analyzing The XBIZ Award Nominations

It seems every year, as soon as the XBIZ Award Nominations are announced the reactions bubble up on message-boards from people who only take a cursory glance at the companies being named or only look for specific people they already know. Then a few start claiming the process isn't impartial, others try to capitalize by putting the spotlight on their own company and very few webmasters manage to make real use of the important information that can be located if you look a little deeper at the list.

Nominees must be recommended by industry insiders first, and then those companies who have gotten enough credible recommendations are sorted by expert XBIZ staff to create the final nominees list for the year. When I look a the list, the first two things I look for are longevity or new names.

In an era where payouts are inconsistent, affiliate programs are closing and affiliates are looking for safe places to send their traffic - finding companies that get nominated or win awards year in and year out makes good sense. No, it may not be a guarantee that these companies will all still be here paying on time every time in 2012 or 2013, but in a world without guarantees, kind words from friends in the industry backed by the research of staff at XBIZ is a good place to start.

Perennial favorites like PIMPROLL, Hustler, TopBucks and Gamma Entertainment are all on the list again. With PIMPROLL announcing earlier this year that they surpassed the 400 weeks of consecutive payouts milestone (more than 7 full years), Gamma announcing it has made big new deals with hot companies like BlazingBucks and TopBucks at the forefront of many industry initiatives regarding content protection and expansion into new markets - it's no wonder these companies earned nominations and it makes perfect sense that if you plan to trust your joins with anyone in 2011 these companies are some of the most stable 'blue chip' sponsors worth considering.

When looking at some of the new names on the list, other important information can be gleaned from the nominees mentioned. For example, Linkspun has earned its first nomination and is a company founded in 2010. Linkspun was born out of the dysfunction that befell the thunderball link trading system of the past. With a sleek interface, hundreds of active webmasters and more than 200,000 completed link trades, Jdoughts has built his new site into one of the most significant SEO tools ever created for adult companies and individuals. On top of all that, the entire system is free for your use thanks to generous sponsors and very discreet advertising. If you haven't checked out linkspun and you own a website, you can thank XBIZ for highlighting this amazing new tool for you.

In the highly competitive Solo Girl and Pornstar Affiliate market categories companies come and go each year, but this year there are a few worth giving some additional attention. For starters, Latin Teen Cash is nominated again this year for an award, which is their third time up for the honor, while their spin-off program Pacino Cash has also earned a nomination as well. That goes to show you that during the difficult and exciting period of expansion during 2010, Kellie and her crew have managed to maintain the high standards of their original program while also producing top quality sites and marketing materials for their new brand as well. Not an easy task and one that shows you Pacino Network is clearly taking a long term approach to creating sites worthy of your affiliate traffic.

The other Pornstar program that stands out is BlazingBucks, with a lengthy track-record of top quality management in a clearly defined niche, the recent news that they are teaming up with adult industry giant Gamma Entertainment demonstrates their desire to take things to a whole new level. The deal makes terrific sense for anyone knowledgeable about the strengths of each enterprise, putting Gamma's global reach behind the award nominated niche content and personal touch BlazingBucks has mastered is enough to have smart webmasters looking for new ways to push traffic their way.

These highlights are just a short sample of the information that can be found in an extensive nominations list. The awards will be won and the winners will get most of the attention, but I tend to focus every year on the names of nominated companies much more than who won. After all, if you are in this business to earn money rather than win a trophy, the results of an industry-wide opinion poll like the XBIZ Award Nominations is very valuable data for you to sift through.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What Retailers Should Know About Pheromones and Attraction

A woman stands at your counter. She dabs a drop of something clear and nearly odorless on her wrist, brings it to her nose and something in her posture changes before she even leaves the store. A few feet away, a man turns a small bottle over in his hand, reading the label twice and wondering whether it might help him feel noticed again by a longtime partner.

Susan Bratton ·
opinion

How Retailers Can Turn AI-Assisted Reporting Into a Scheduled Workflow

If you have been following this series, you know I have been climbing a ladder. First, I asked an AI model to do a task. Then I got tired of explaining the task every time, so I wrote a skill, a reusable set of instructions, and put it in a project folder with everything the task needed.

Zondre Watson ·
opinion

Creator Pricing Strategies to Protect Your Time and Earning Power

Let's talk about something many creators stress over: setting your rates. Tip menus, private shows, goal bars, contests — practically every number you put on the screen says something about the value of your time. Yet too many creators price from a place of fear: “What if no one tips?”

Goddess Eve ·
opinion

Creator Tips for Planning Your Content Calendar With AI

One of the most common complaints I hear from creators is: "I know I need to post more, but I never know what to post."

Megan Stokes ·
opinion

Retailer Tips for Making Trade Show Travel Pay Off

When sales slow, retailers understandably start looking for ways to tighten the budget. Every expense gets another look, and travel and trade show attendance can quickly end up on the list of things to cut.

Rin Musick ·
profile

BranditScan's Aerie Saunders on Fostering Creator Knowledge, Confidence and Community

Aerie Saunders is firmly in her season. When she sits down with XBIZ, a fall-scented WoodWick candle burns in the background, pumpkins decorate her desk and the first signs of spooky season are already on display. Not that Saunders waits until autumn to embrace the macabre.

Jackie Backman ·
opinion

Why Adaptive Pleasure Belongs Across Every Adult Retail Category

For too long, accessibility in adult retail has been treated as a side conversation. When it appears at all, it is often tucked away in a hard-to-find website category, framed as a special accommodation or treated as a medical add-on rather than a legitimate pleasure category. That approach misses the point.

Hail Groo ·
opinion

What Mastercard's Scam Monitoring Program Means for Adult Merchants

Mastercard's Scam Merchant Monitoring Program (SMMP) has introduced a new, investigation-led framework that works very differently from the ratio-based chargeback programs the industry has relied on for years. It applies to card-not-present merchants globally, and Mastercard's guidance on business models warranting closer attention includes adult content and dating platforms, along with subscription services, digital goods and forex.

Len Garcia ·
opinion

Why Retailers Need a Clearer Conversation About Margins

With rising manufacturing costs and living expenses, manufacturers’ suggested retail price (MSRP) no longer aligns with the actual costs of operating a business. This situation calls for a discussion about the current industry pricing landscape, potential adjustments, and how companies can make an impact.

Mersy Love ·
Show More