One of the things I love most about retail is that no two days are ever the same. It’s a fast-paced world of constant change and evolution. In fact, one of the biggest factors inspiring marketing creativity and driving sales for e-tailers and brick-and-mortar retailers alike is the changing seasons.
The term “gender-fluid” has been buzzing around the industry lately, but what does it really mean?
We spend months prepping for our favorite holiday in adult, Valentine’s Day. It’s the culmination of weeks of buying, receiving, decorating the store, staffing, inventory management and other duties. Now what?
The start of the new year means new products! This can be exciting, but also a big business responsibility when it comes to balancing new-release items with your tried-and-true bestsellers.
As online communication has become more ubiquitous, people are becoming more conscious of their online persona and reputation.
Going into the holiday season, we all have sales on our minds. Price markdowns are great, but the key to keeping holiday sales booming is keeping customers engaged without just relying on a traditional price reduction.
Trade show season and retail activities are returning to a new normal, which means it’s a perfect time to talk about how to optimize your trade show experience — whether it’s virtual or in person.
Voodoo Toys has expanded its range of vibes with the Flower Power air pulse and suction vibe.
Voodoo Toys is touting the success of its first "Summer Vibes Beach House" event with guests from Honey's Place.
One of the most valuable things I learned in my past retail life at Nike was “the art of clienteling,” or how to keep client books to drive incremental sales dollars.
One of the things I love most about my job is the interaction I get to have with our retailers and store partners.
Voodoo Toys has unveiled a new collection of Pride Month "sex-positive merchandise" in collaboration with Los Angeles-based designer Unlikely Fox (aka Krysta Grasso).
Summertime can be an excellent time to take advantage of fun events to keep your store hopping and drive some extra sales at the same time.
Voodoo Toys has unveiled their first window display for New York's Museum of Sex, located on 5th Avenue in Manhattan.
There has been so much buzz lately about the cool things our industry is doing. For example, our celebrity endorsements, product mentions in Forbes articles, and winning design and business awards (outside of adult) — most notably for the new wave of “sextech” products.
A new umbrella pleasure products company named Thank Me Now, Inc. has been announced, encompassing the brands Voodoo Toys, Get Lucky, Mini Halo, Gender Fluid, Hello Sexy and Triton Maxx.
Thriving during COVID can seem a foreign phrase, but our industry has done just that. We have accepted the challenge of doing more, while doing it better in order to ensure that as many of our retailers survive while many other stores around us shutter.
Voodoo Toys has formed a partnership to offer "an extensive range" through distributor Honey’s Place.
It has been a minute since I have talked about one of my personal favorite toys, the wand. With a significant boost of both customer interest and dollar sales in this category, it seems like a good time to bring them up again.