Articles by Danielle Seerley

Tips for Establishing Elevated In-Store Shopping Experiences

Every store has its own unique atmosphere. The feeling a customer encounters when they walk into your store comprises everything from the store’s appearance and the associates working, to inventory and merchandising.

Welcome Spring, Summer Sales With a Retail Refresh

Each year I love to offer “spring cleaning” tips to improve your customers’ shopping experience and your retail success. Warmer days, Pride season and other fun activities are upon us, so now is the perfect time to update your store. Here are a few tips to help you get started.

Prep Tips for Optimizing Your Adult Retail Trade Show Experience

January is trade show season, probably my favorite time of year in our industry. I love the anticipation of kicking off the new year with all my work colleagues and customers.

Social Media Beginner Tips to Boost Retail Sales

Recently, I have been seeing a lot of questions online about how stores can implement and manage successful social media strategies on a budget.

Adult Retail Lessons From the 'Rose' Social Media Craze

If you didn’t already believe TikTok and other social media could play a huge part in the adult retail business, the rose-shaped stimulator probably changed your mind. It started with influencers posting TikTok videos.

Tips for Developing B2B Relationships That Go Beyond Sales

My role as a director of sales gives me a unique view into each of our customer accounts. With so many different types of accounts, my work is never boring!

Summer Sales Tips for Retailers

One of the things I love most about retail is that no two days are ever the same. It’s a fast-paced world of constant change and evolution. In fact, one of the biggest factors inspiring marketing creativity and driving sales for e-tailers and brick-and-mortar retailers alike is the changing seasons.

Catering to a Diverse Customer Base With Gender-Fluid Products

The term “gender-fluid” has been buzzing around the industry lately, but what does it really mean?

Retailer Tips for Navigating Post-Valentine's Day Sales

We spend months prepping for our favorite holiday in adult, Valentine’s Day. It’s the culmination of weeks of buying, receiving, decorating the store, staffing, inventory management and other duties. Now what?

How to Stay Stocked With the Right Balance of New, Classic Top Sellers

The start of the new year means new products! This can be exciting, but also a big business responsibility when it comes to balancing new-release items with your tried-and-true bestsellers.

How to Develop Your Brand's Online Personality for Engagement, Success

As online communication has become more ubiquitous, people are becoming more conscious of their online persona and reputation.

In-Store Marketing Ideas to Increase Your Holiday Sales

Going into the holiday season, we all have sales on our minds. Price markdowns are great, but the key to keeping holiday sales booming is keeping customers engaged without just relying on a traditional price reduction.

With In-Person Events on the Horizon, Here's How to Prepare

Trade show season and retail activities are returning to a new normal, which means it’s a perfect time to talk about how to optimize your trade show experience — whether it’s virtual or in person.

How to Excel at Clienteling in Your Retail Store

One of the most valuable things I learned in my past retail life at Nike was “the art of clienteling,” or how to keep client books to drive incremental sales dollars.

How Retailers Can Leverage Distributor, Manufacturer Partnerships

One of the things I love most about my job is the interaction I get to have with our retailers and store partners.

Is the Art of Shibari the Next Hot Trend in Adult Retail?

How to Heat Up Sales With Seasonal In-Store Events

Summertime can be an excellent time to take advantage of fun events to keep your store hopping and drive some extra sales at the same time.

‘Sextech’ Takes On a Bigger Definition in Adult Retail

There has been so much buzz lately about the cool things our industry is doing. For example, our celebrity endorsements, product mentions in Forbes articles, and winning design and business awards (outside of adult) — most notably for the new wave of “sextech” products.

How Adult Retail’s Community Bond Ensures Its Success

Thriving during COVID can seem a foreign phrase, but our industry has done just that. We have accepted the challenge of doing more, while doing it better in order to ensure that as many of our retailers survive while many other stores around us shutter.

Why Wand Massagers Are the Go-To for Retail Sales

It has been a minute since I have talked about one of my personal favorite toys, the wand. With a significant boost of both customer interest and dollar sales in this category, it seems like a good time to bring them up again.