Steven Grooby

News & Articles
66 results:

Grooby Signs On as Pineapple Support Sponsor

Grooby has joined over 60 adult businesses and organizations committing funds and resources to Pineapple Support.

Grooby to Sponsor X3 Expo, Unveil Newest Brand Ambassador

Grooby will turn the spotlight on its top stars as a sponsor of X3 Expo, set for Jan. 13-14, 2023 at the world-famous Hollywood Palladium.

Grooby Opens Preorders for 2023 'Grooby Girls' Calendar

Grooby is now accepting preorders for its 2023 Grooby Girls calendar, ahead of an expected November ship date.

Grooby Wins at 2022 YNOT Awards

Grooby is celebrating winning at the 2022 YNOT Awards in the category of Best Trans Site for their website


Q&A: Going, Beyond Boys, With Transnificent

Venerable trans studio Grooby’s late-2021 launch of, with press materials featuring the slogan “Beyond Boys,” dramatically expanded the playing field for trans masc male-identifying and nonbinary performers.

JC Adams ·

Vendo to Host Quarterly Merchant Conference Thursday

Vendo Services will host its next virtual quarterly merchant conference on Thursday.

Transformative: How Bold Visions for More Inclusive Content Are Rewriting 'Mainstream'

Three years ago, this magazine published a special report titled “Trans Pop! How a Fringe Genre Captured the Imagination of Adult.” It was a follow-up, of sorts, to another article, 10 years earlier, titled “A New Trans Generation.”

Grooby Lands Multiple 2022 XBIZ Awards Nominations

Grooby is celebrating seven nominations from the 2022 XBIZ Awards in the categories of “Best Sex Scene (Trans),” “Best Sex Scene (Trans),” “Trans Movie of the Year,” “Director of the Year (Trans)” for Buddy Wood, Kelly Quell and Radius Dark, and “Trans Site of the Year.”

Grooby Scores Pair of 2022 XBIZ Industry Exec Nominations

Grooby is celebrating a pair of 2022 XBIZ Exec Awards nominations, online edition, for creative and editorial director Kristel Penn and company founder and CEO Steven Grooby.

Elevated X Updates System With More Gender Identification Options

Elevated X has announced an update to its website management software that allows models to choose their gender identification.

Grooby Marks 25th Anniversary in Grooby Girls Magazine

Grooby is celebrating its 25th anniversary with the latest issue of Grooby Girls magazine, including a multi-page pictorial and a retrospective penned by company founder Steven Grooby.

GroobyGirls Wins 2021 XBIZ Award for 'Trans Site of the Year'

Trans erotica studio Grooby is celebrating its second-consecutive XBIZ Awards win as "Trans Site of the Year" for its flagship site

Grooby's Kristel Penn Wins 2021 XBIZ Exec Award as 'Community Figure of the Year'

Longtime Grooby Creative and Editorial Director Kristel Penn is celebrating her 2021 XBIZ Exec Awards win as "Community Figure of the Year."

Tube Titans: Chronicling Adult's Biggest Traffic Kings

From monoliths like XVideos to Pornhub, tube sites have upended the adult industry ever since they first emerged onto the scene in 2006.

Industry Leaders Gather at 1st XBIZ Virtual Town Hall Meeting

Adult industry leaders and community members gathered for today's inaugural XBIZ Virtual Town Hall, where they discussed the impact of the COVID-19 pandemic on their personal lives and businesses.

Wendy Williams Launches Fundraiser for Her LGBT Bar in Tennessee

Wendy Williams has launched a GoFundMe page to support the continued operations of Temptation, her LGBT bar in Cookeville, Tennessee.

Adult Time Launches 'Grooby's Trans Girls' Branded Channel

Adult Time dramatically expands its trans content catalog with today's launch of the Grooby's Trans Girls branded channel.

2020 TEAs Ceremony, Parties This Weekend Postponed

This weekend's planned Transgender Erotica Awards (TEAs) and all related activities and events are postponed until further notice because of growing concerns over the novel coronavirus.

Grooby Touts 1st-Ever Thai Tgirl VR Scene

Grooby has announced the release of the first-ever Thai tgirl hardcore virtual reality scene at

Grooby Launches Trans Adult Twitter Directory TGTweet

Grooby has announced the launch of, billed as "the first free trans adult Twitter directory."