Grooby's Kristel Penn Wins 2021 XBIZ Exec Award as 'Community Figure of the Year'

LOS ANGELES — Longtime Grooby Creative and Editorial Director Kristel Penn is celebrating her 2021 XBIZ Exec Awards win as "Community Figure of the Year."

Winners were announced Wednesday evening during an exclusive virtual ceremony on XBIZ.net hosted by Charlotte Stokely and XBIZ Managing Editor of Digital Media Alejandro Freixes.

Penn previously earned "Brand Ambassador of the Year" honors in 2017.

"This win holds personal significance to me because the ‘Community Figure of the Year’ category feels like an acknowledgment for being myself,” said Penn. “I spent most of my adolescence and early adulthood trying to hide my authentic self because the people around me made me feel like there was something wrong with me. As I mentioned last night, I was the weird kid, and then I was the closeted gay weird kid."

"At Grooby, and for the last 12 years working in the adult industry, I get to be exactly who I am," Penn added. "I know there is great privilege in that, and I’m honored that I get to use my privilege, my voice, and my platform through Grooby to support and uplift the trans adult community."

Grooby Founder Steven Grooby offered his praise.

"Congratulations to Kristel on her XBIZ win,” he said. “I don't believe most people really know how much goes on behind the scenes and what she does to try and reach out, and make sure that people in the trans adult community and the wider adult community are doing well, or helping them if they're struggling. She's brought a number of initiatives to the table that Grooby has acted on, and more than she does personally and through her other platforms. We look forward to continuing to encourage and support her where and when we can."

"Thank you to XBIZ for honoring someone who very much deserves a win this year," he added.

Penn is also the Executive Producer of the Transgender Erotica Awards, and in 2016 she founded the boutique marketing firm Ikigai Marketing, whose roster includes many top performers in trans adult.

Recently, Penn established the Sad But Rad Club, an initiative to change the narrative of mental health and wellness; find additional details here.

"I want to extend my sincere gratitude to XBIZ and my colleagues who voted for me this past year. I also want to thank Steven Grooby for taking a chance on me 12 years ago and for giving me the guidance and space to make a place for myself in our industry," she continued. "I also want to dedicate my win to my Grooby partner-in-crime, Sparky Snakeden, who passed away last year from cancer. He believed in me as ‘Kristel Penn’ long before I did. If I felt like I wasn’t important enough or cool enough to be at a work function, he’d assure me I was and he’d accompany me with a confidence that I simply did not have. His support throughout our friendship has helped shape me into the person I am today in this industry."

Click here for a complete list of XBIZ Exec Awards winners.

Follow Kristel Penn on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Zariah Aura, Rebel Rhyder Lead Latest From Evil Angel

Zariah Aura and Rebel Rhyder star in the latest release from Evil Angel, directed by multi-XMAs winner Aiden Starr.

2026 XBIZ Miami Speaker, Open-Floor Conversation Guide Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Miami, the latest edition of the adult industry’s premier summer conference, set to take place May 11-14 at the Goodtime Hotel in Miami Beach.

Domino Presley, Chris Epic Front New Release from Grooby

Domino Presley and Chris Epic star in the latest release from Grooby Girls, titled “Cleaning the Pipes.”

2026 XBIZ Miami Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Miami, set to take place May 11-14 at the Goodtime Hotel in South Beach.

Eva Maxim, Emma Rose Lead Latest From TransAngels

Eva Maxim and multi-XMAs winner Emma Rose star in the latest release from TransAngels, titled "Stuck on Top."

UPDATED: Utah VPN Rule Enforcement Paused in Aylo Lawsuit

Provisions of a new Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force on Wednesday, have been put on hold until Sept. 3.

Kasey Kei Stars in Latest From Transfixed

Kasey Kei stars with Reese Rideout and reigning two-time XMAs Trans Performer of the Year Ariel Demure in the latest release from Transfixed.

JustFor.fans Launches 'JFF Create' iPhone App

JustFor.fans (JFF) has launched its new iPhone creator management app, JFF Create.

ShootXEvents Joins ASACP as Media Sponsor

ShootXEvents has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lilly Bell, Victoria Grant Front Latest From Transfixed

2025 XMAs Girl/Girl Performer of the Year Lilly Bell and Victoria Grant star in the latest release from Transfixed, titled "Telling Her Story."

Show More