Grooby's Kristel Penn Wins 2021 XBIZ Exec Award as 'Community Figure of the Year'

LOS ANGELES — Longtime Grooby Creative and Editorial Director Kristel Penn is celebrating her 2021 XBIZ Exec Awards win as "Community Figure of the Year."

Winners were announced Wednesday evening during an exclusive virtual ceremony on XBIZ.net hosted by Charlotte Stokely and XBIZ Managing Editor of Digital Media Alejandro Freixes.

Penn previously earned "Brand Ambassador of the Year" honors in 2017.

"This win holds personal significance to me because the ‘Community Figure of the Year’ category feels like an acknowledgment for being myself,” said Penn. “I spent most of my adolescence and early adulthood trying to hide my authentic self because the people around me made me feel like there was something wrong with me. As I mentioned last night, I was the weird kid, and then I was the closeted gay weird kid."

"At Grooby, and for the last 12 years working in the adult industry, I get to be exactly who I am," Penn added. "I know there is great privilege in that, and I’m honored that I get to use my privilege, my voice, and my platform through Grooby to support and uplift the trans adult community."

Grooby Founder Steven Grooby offered his praise.

"Congratulations to Kristel on her XBIZ win,” he said. “I don't believe most people really know how much goes on behind the scenes and what she does to try and reach out, and make sure that people in the trans adult community and the wider adult community are doing well, or helping them if they're struggling. She's brought a number of initiatives to the table that Grooby has acted on, and more than she does personally and through her other platforms. We look forward to continuing to encourage and support her where and when we can."

"Thank you to XBIZ for honoring someone who very much deserves a win this year," he added.

Penn is also the Executive Producer of the Transgender Erotica Awards, and in 2016 she founded the boutique marketing firm Ikigai Marketing, whose roster includes many top performers in trans adult.

Recently, Penn established the Sad But Rad Club, an initiative to change the narrative of mental health and wellness; find additional details here.

"I want to extend my sincere gratitude to XBIZ and my colleagues who voted for me this past year. I also want to thank Steven Grooby for taking a chance on me 12 years ago and for giving me the guidance and space to make a place for myself in our industry," she continued. "I also want to dedicate my win to my Grooby partner-in-crime, Sparky Snakeden, who passed away last year from cancer. He believed in me as ‘Kristel Penn’ long before I did. If I felt like I wasn’t important enough or cool enough to be at a work function, he’d assure me I was and he’d accompany me with a confidence that I simply did not have. His support throughout our friendship has helped shape me into the person I am today in this industry."

Click here for a complete list of XBIZ Exec Awards winners.

Follow Kristel Penn on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Trade Group Pearl Industry Network to Debut at Taboo Vancouver

Pearl Industry Network (PiN), a new trade group for the adult industry focused on content creators, will debut at Taboo Vancouver adult lifestyle and wellness expo next week.

New Creator Platform 'OnlyPhones' Launches

OnlyPhones, a new phone-based creator platform, has officially launched.

AEBN Reveals Ariel Demure as Top Trans Star for Q4 of 2025

AEBN has published its top trans stars list for the fourth quarter of 2025, with reigning XMAs Trans Performer of the Year Ariel Demure landing atop the leaderboard.

Rebel Lynn Launches 'PoleVixens' Through Paysite.com

Rebel Lynn has launched her new pole dancing-themed membership site, PoleVixens, through Paysite.com.

Pineapple Support Taps Athena Bellamy as Brand Ambassador

Pineapple Support has named Athena Bellamy as its newest brand ambassador.

AV Bulletin: Health Warnings, VPNs and Exemptions

Since the Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been introduced around the United States, as well as at the federal level and in other countries. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Jade Venus, Little Puck & Olivia Jay Star for Transfixed

Jade Venus stars with Little Puck and Olivia Jay in the latest release from Transfixed, titled "The Great Ladies' Taste-Off."

Stacy Lynn Returns to Grooby in New TGirl40 Release

Stacy Lynn stars with Juan Dadon in the latest scene from Grooby paysite TGirl40, titled “The Strength Below.”

Zariah Aura Makes Her Brazzers Debut

Zariah Aura has made her Brazzers debut alongside Jayden Marcos in the studio's latest release, titled "One Night Stand Needs More."

Blake Blossom, Derek Kage Cap AEBN's Top Stars for 4th Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the fourth quarter of 2025.

Show More