GroobyGirls Wins 2021 XBIZ Award for 'Trans Site of the Year'

LOS ANGELES — Trans erotica studio Grooby is celebrating its second-consecutive XBIZ Awards win as "Trans Site of the Year" for its flagship site GroobyGirls.com.

Recipients of the 2021 XBIZ Awards, presented by MyFreeCams, were revealed Thursday, January 14 during a live broadcast on XBIZ.tv.

"Grooby has already positioned itself strategically in 2021," a rep said. "In addition to the 'Trans Site of the Year' win, Creative and Editorial Director Kristel Penn also recently received the XBIZ Exec Award for 'Community Figure of the Year.'"

Grooby Founder Steven Grooby noted the past year has been "dreadfully difficult for production, and the need to keep sites updated has been trying."

"As we have producers worldwide, we were able, with some difficulty, to keep as near-to-normal updates as possible by using producers in different places when it was safe and legal to do so," he said. "I'd like to thank XBIZ for the recognition and we'd like to share this award with the producers and the models who helped us excel during this most frustrating of times. I hope we can look forward to easier and happier times together. Thank you, Alec [Helmy], for keeping XBIZ current and top of things during this year."

Click here for a complete list of 2021 XBIZ Awards winners.

Visit GroobyGirls.com and follow the studio on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Report: AVS Group Beefs Up AV After $1.3 Million Fine

Adult content provider AVS Group has begun to institute robust age checks on some of its websites after U.K. media regulator Ofcom last week imposed a penalty of approximately $1.3 million for noncompliance with Online Safety Act regulations, the BBC is reporting.

FSC: Federal Report Confirms Unfair Banking Discrimination Against Adult Industry

The Free Speech Coalition (FSC) today announced that a federal report on debanking has concluded that several U.S. banks engaged in discriminatory banking practices against members of the adult industry.

Pineapple Support Names Natalie Pereira Executive Assistant

Pineapple Support has appointed Natalie Pereira as its new executive assistant.

AEBN Publishes Popular Searches by Country for October, November

AEBN has released the list of popular searches from its straight and gay theaters by country in October and November.

FSC Summit Event Schedule Announced

Free Speech Coalition (FSC) has revealed its slate of networking events and symposiums for its annual summit, set for January 15 during XBIZ 2026.

Pornhub Releases 2025 'Year in Review' Report

Pornhub has released its “Year in Review Insights” report for 2025, the 12th edition of the site’s annual statistics, data analysis, and infographic initiative.

Washington AV Bill Jumps on 'Health Warning' Bandwagon

A new age verification bill in the Washington state legislature would require adult sites to post notices warning users of alleged health risks, despite a previous federal court ruling against such requirements.

Leilani Li Fronts Latest From Brazzers

Leilani Li stars with Jayden Marcos in the latest release from Brazzers, titled "Soap Her Up & Spread That Ass."

BranditScan Launches '25 Days of Christmas' Promo

BranditScan has launched its 25 Days of Christmas promotion.

MelRose Michaels Named Host of Online Industry Edition of XBIZ Honors

Performer and entrepreneur MelRose Michaels will MC the online industry edition of the 2026 XBIZ Honors, set for Wednesday, Jan. 14, at the Kimpton Everly Hotel in Hollywood.

Show More