News & Articles
127 results:

Hush to Market Liberator's 'Jaz Duet' in Canada

Liberator has teamed up with retailer Hush to market its Jaz Duet foam wedges in Canada.

Liberator Debuts 'Leather' BDSM Collection

Liberator has unveiled its new Leather line of BDSM accessories.

Liberator Taps Valerie Barajas for Role of Social Media Manager

Liberator has hired Valerie Barajas as the company's new social media manager.

Liberator Hires Geneviève Nicholls as Sales Manager

Liberator has tapped Geneviève Nicholls to join the company as sales manager.

Nalpac Signs Distro Deal With Liberator

Nalpac has signed a distribution deal with pleasure brand Liberator to carry its entire line of products.

Nalpac, Holiday Sign Distro Deal With Liberator

Nalpac and Holiday Products have signed a deal with Liberator to exclusively distribute the company's Duo Tone Wedge Ramp combo sets.

Liberator Debuts 'Scoop Rocker' Sexual Positioning Aid

Pleasure brand Liberator has introduced its new Scoop Rocket sexual positioning aid.

Liberator Unveils 'Fascinator Mini,' Introduces Gay-Centered Packaging

Liberator has unveiled a new product, the Fascinator Mini, along with updated gay-centered packaging and marketing copy for a selection of its signature offerings.

Liberator, Sexy Living Solidify Canadian Distro Partnership

Liberator has solidified its partnership with Canadian distributor Sexy Living, accelerating its expansion north of the border.

Dungeon Store Now Supplying Liberator With 'Temptation Maze' BDSM Products

The Dungeon Store is now supplying violet wands and accessories from its Temptation Maze BDSM line to Liberator, maker of bedroom adventure gear and supplies.

Liberator, Orion Sign Exclusive European Distribution Deal

Orion Wholesale has inked a two-year agreement to exclusively distribute Liberator category offerings in the European Union.

Holiday Products, Liberator Renew Distribution Partnership

Holiday Products has renewed its distribution partnership with OneUp Innovations, the parent company of Liberator.


OneUp Innovations Founder Louis Friedman 'Liberates' Brands With Clever Approach

As niche and specialized as the pleasure industry may be, some of our best-known brands don’t just succeed because their founders know sex; they triumph because they also know business.

Colleen Godin ·

Liberator Refreshes Product Line With New Covers, Colors

This year, Liberator will transition the cover fabrics for select products to a new plush microvelvet in a range of hues.

Liberator Announces 'Halloweiner' Costume Contest

Liberator has announced a "'Halloweiner' Costume Contest" and giveaway inviting fans to submit photos of "their dressed-up naughty bits," noted a rep, for the chance to win prizes.


By Helping to Overcome Limitations, Sex Furniture Enables Pleasure for All

As society has grown to be more accepting of recognizing and even going as far as to celebrate diversity, the adult industry too has made changes in their visual marketing to reflect this cultural shift.

Jen Schwartz ·

Liberator Unveils 'Faux Lambskin' Style for Wedge Ramp Combo

Liberator has announced a new style offering — faux lambskin — for the Wedge Ramp Combo sex positioning prop.


WIA Profile: Angela Lieben

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Women In Adult ·

Road to Recovery: Retail Industry Execs Reflect on COVID-19 Pandemic

As the news coverage of COVID-19’s devastating impact on Wuhan, China increased, it wasn’t until March that it turned everybody’s world upside down. For the pleasure products industry, the pandemic’s impact was suddenly felt when the American attendees of Shots’ trade event in Ibiza had to quickly get home before the borders closed.

Liberator Pivots to Manufacturing Gowns, Masks to Support Atlanta Hospitals

OneUp Innovations, designer, manufacturer and marketer of Liberator and a portfolio of other consumer lifestyle brands, announced that it has retooled its operations to help combat the shortage of isolation gowns and masks for hospital healthcare workers.