ATLANTA — Liberator has appointed Genevieve Lariviere as its new global sales director.
With two years as Liberator’s sales director, Lariviere will lead the company’s international sales strategy, deepen distribution and wholesale partnerships, and drive go-to-market initiatives across key global regions.
“We’re thrilled to promote Genevieve to this role,” said Liberator VP of Sales John Robinson. “Her strategic vision, proven track record in B2B sales, and ability to build authentic relationships make her the perfect choice to lead our global expansion. I have every confidence in her leadership and the growth she will deliver for Liberator.”
Added Lariviere, “I am looking forward to strengthening partnerships and bringing something new and innovative to the international market. I’m excited to work with our retail and ecommerce partners to expand Liberator’s reach while staying true to our mission of making intimacy more comfortable, empowering, and inclusive for everyone.”
For more information, visit Liberator.com.
