Liberator Hires Geneviève Nicholls as Sales Manager

Liberator Hires Geneviève Nicholls as Sales Manager

ATLANTA — Liberator has tapped Geneviève Nicholls to join the company as sales manager.

"Gen has an impressive track record in the skincare industry, having worked with various companies to develop successful sales strategies and build strong relationships with clients and partners," said a rep. "Her unique experience in the adult market has given her a deep understanding of its complexities and nuances."

Nicholls enthused about joining the pleasure brand.

"I am thrilled to join the talented team at Liberator and bring my years of experience to this dynamic organization," she said. "I look forward to working closely with our partners, introducing innovative products, and pushing the boundaries of what Liberator can achieve in the adult market."

She will work alongside Liberator VP of Sales Dennis Brito.

"I am excited to welcome Geneviève to the Liberator family," said Brito. "Her extensive experience and passion are undeniable assets, and I have no doubt that together, we will continue to drive growth and success."

For more information, visit Liberator or contact wholesale@liberator.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More