KIIROO

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Tanya Tate Guests on 'In Bed With Kate' Podcast

Tanya Tate is the latest guest on the "In Bed With Kate" podcast, hosted by Kate Kozlova.

Lauren Phillips to Attend at Exxxotica New Jersey, Host Seminars

2024 XMAs MILF Performer of the Year Lauren Phillips will attend the upcoming Exxxotica Expo in New Jersey from Oct. 24-26.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Kiiroo Celebrates eroFame 2025 Appearance

Kiiroo is celebrating its appearance at the inaugural eroFame 2025 in Amsterdam.

Luxus Scores Win at eroFame 2025

Kiiroo brand Luxus has won the Highest Potential Product award for its namesake pleasure product at eroFame 2025 in Amsterdam.

trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Ariana Rodriguez ·

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Luxus Wins 1st Euro XMA

Luxury adult brand Luxus, which is part of Kiiroo and only launched earlier this year, has won Best Couples Sex Toy at the 2025 Euro XMAs.

Britney Amber to Host Interactive FeelXVideos Livestream

Britney Amber will host an interactive livestream on Sept. 13 at 9 p.m. (PDT) on FeelXVideos.

trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·

Luxus Sex Toys Earn 3 Nominations for XMA Europa Awards

Luxus, the couples brand from Kiiroo, has been nominated for Sex Toy of the Year - Powered, Best Couples Sex Toy, and Best Sex Toy Innovation at the 2025 XMA Europa Awards.

opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·

ToyChats Reveals 2025's Top Blowjob Machines

ToyChats has published a new blog post, “9 Best Blowjob Machines in 2025.”

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

Kiiroo Introduces New Agatha Vega Stroker

Kiiroo has debuted the new Agatha Vega stroker sleeve from its FeelStar line.

FeelGroup CEO Scores 2025 Bucharest Summit Award

FeelGroup CEO Toon Timmermans was named Businessman of the Year at the 2025 Bucharest Summit Awards.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

Kiiroo Introduces New Lacy Lennon Stroker

Kiiroo has debuted the new Lacy Lennon stroker sleeve from its Feel Stars line.

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Luxus Debuts New 2-Piece Couples' Toy

Pleasure brand Luxus has introduced its new two-piece namesake device.