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Julie Stewart on Leading Sportsheets While Honoring Its Family Roots

When Sportsheets founder Tom Stewart retired at the start of 2020, he left the company in the capable hands of his sister, Julie Stewart. Since taking over as CEO, she has guided Sportsheets through an era of transformation, resilience and renewed purpose.

Ariana Rodriguez ·

Sportsheets Nabs Repeat Win at 2025 StorErotica Awards

Sportsheets has won the 2025 StorErotica Award for Best Fetish/BDSM Company of the Year, marking its second consecutive win in the category.

Sportsheets Names Kelly Sofferman Executive Vice President

Sportsheets has appointed Kelly Sofferman as its new executive vice president.

Sportsheets Expands Rebranded 'Edge' Line With 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Sportsheets Promotes Kelly Sofferman to Commercial Director

Sportsheets has elevated Kelly Sofferman to the role of commercial director.

Sportsheets Promotes Kelly Sofferman to Head of Marketing and Product

Sportsheets has promoted Kelly Sofferman to the position of Head of Marketing and Product by.

Sportsheets Debuts 'Mmm May' Promo Campaign

Sportsheets has launched the "Mmm May" B2B and direct-to-consumer campaign for Masturbation May that highlights masturbation, masochism and multi-partner play.