Sportsheets Expands Rebranded 'Edge' Line With 9 New Products

Sportsheets Expands Rebranded 'Edge' Line With 9 New Products

CERRITOS, Calif. — Sportsheets has debuted its rebranded Edge line, featuring nine new products designed for kink enthusiasts.

Edge products, a rep explained, have been designed “with a focus on high-quality faux materials, sleek aesthetics and updated functionality to appeal to both new and seasoned practitioners. Each item is designed to encourage authentic experiences, from refined impact tools to versatile restraint systems, showcasing Sportsheets' commitment to delivering high-quality, luxury products that cater to a range of desires.”

Sportsheets Head of Marketing and Product Development Kelly Sofferman said, "Edge epitomizes our dedication to inspire meaningful impact and fearlessness in intimacy. This rebrand isn’t just about refreshing a product line, it’s about renewing our purpose and commitment to the people who seek Sportsheets products to enrich their intimate lives.”

CEO Julie Stewart highlighted how the line reinforces the company’s values and direction.

"The reintroduction of Edge marks a new chapter for Sportsheets,” she said. “We’ve listened to our customers’ needs and leaned into our experience to deliver a line that represents our commitment to quality and customer satisfaction. Edge speaks to the heart of who we are: passionate about intimate discovery and dedicated to enhancing connection through beautifully designed products."

Click here to view the Edge sales guide.

For more information on Sportsheets, click here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR, Inc. Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Kyle Sievert, Rachael Wolfe Join Full Circle Sales Team

Kyle Sievert and Rachael Wolfe have joined the sales team at Full Circle.

Tennessee Bill Would Require Warnings on Adult Stores

The Tennessee Senate has passed a bill requiring adult stores, theaters and other establishments in the state to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Show More