Sportsheets Promotes Kelly Sofferman to Commercial Director

Sportsheets Promotes Kelly Sofferman to Commercial Director

CERRITOS, Calif. — Sportsheets has elevated Kelly Sofferman to the role of commercial director.

Sportsheets’ commercial department comprises the efforts of the company’s sales, marketing and product development subdivisions. As the director, Sofferman will focus on guiding growth within each and expanding all of Sportsheets’ commercial activities,” a rep said.

Sofferman enthused about her promotion.

"It's an honor to take on the role of commercial director and continue my journey with Sportsheets," she said. "I am eager to lead our talented team in furthering our commitment to excellence, reimagining pleasure for all, and driving the growth of our company in exciting new directions."

Sportsheets CEO Julie Stewart praised Sofferman's contributions to the company.

"Elevating Kelly to the role of commercial director is not just a promotion, but a testament to her commitment to our company's growth," she said. "Through Kelly’s efforts, she has breathed life into our marketing strategies, ignited the spark of innovation in product development, and displayed an exceptional ability to truly listen to our customers' voices.

"This promotion marks not only her professional achievement, but also the dedication she brings to every facet of our business. I’m very excited about Kelly’s continued journey of excellence, steering us towards greater success with focus and a profound connection to our valued customer," Stewart continued.

Added veteran sales rep Sylvia Lopez, "As someone who has witnessed Sportsheets' evolution firsthand, I am thrilled about this new direction for the company and the future of the commercial department. Kelly Sofferman's promotion signifies a fresh chapter of growth and innovation that will undoubtedly benefit our customers and end users."

For more information, visit Sportsheets.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SVibe, Delicto Debut 'Snail Duo' Vibe

SVibe and Delicto have partnered to introduce the new Snail Duo vibrator, launching Aug. 15.

Nalpac/Entrenue, Tenga Sign US Distro Deal

Nalpac/Entrenue and Tenga have signed a deal for U.S. distribution.

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Blush Expands 'Performance Plus' Line With 10 New Cock Rings

Blush has expanded its Performance Plus collection with 10 new cock rings.

Wild Flower Debuts New 'Enby 3' Vibe

Pleasure brand Wild Flower has introduced its new Enby 3 vibrator.

Ball & Chain Announces 2 New 'Sex Dice' Games

Ball & Chain has announced the debut of two new Sex Dice games, dropping in September.

SBJ/TAF Names John Lyons as VP of Sales, Dave McDaniel as Buyer

SBJ/TAF has named John Lyons as its vice president of sales and store standards, and Dave McDaniel as buyer for its Adam & Eve stores.

Motorbunny Relaunches 'Fluffer' App

Motorbunny has relaunched its Fluffer app.

Orion Announces Customized Marketing Solutions

Orion Wholesale has announced customizable marketing solutions for its B2B customers.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Show More