Ariana Rodriguez
WIA: Perfect Fit Brand's Cee Cee Peters on Building a Lasting Career
For much of her decades-long career in the adult products industry, Cee Cee Peters let her work speak louder than her name. While she built relationships with retailers, became a top salesperson, and watched the business evolve from a movie-dominated marketplace into today’s sexual wellness industry, Peters deliberately kept a relatively low public profile. Raising children during the rise of the internet made that decision especially important to her.
A Look Inside CC Wellness' Production Process
Stepping through the front doors of CC Wellness’ 215,000-square-foot headquarters, you first encounter the lubricant manufacturer’s comprehensive process in the company’s wall of plaques, which celebrate more than 25 formulas that have received FDA 510(k) clearances for medical devices.
A Look at the Growing Market for Pleasure-Enhancing Consumables
For decades, the sexual enhancement aisle consisted mainly of pills promising stamina, with bottles and blister packs leaning heavily into themes of masculinity, urgency and performance. The sales pitch was rarely subtle: Take this, and something bigger, harder, longer or more intense would follow.
WIA: Kristin Zuri-Godskind Draws on Deep Expertise to Elevate Sportsheets
After 18 years in the pleasure products industry, Kristin Zuri-Godskind has experienced the business from nearly every angle. Her career has taken her through retail, merchandising, management, distribution, sales, product education and manufacturing, giving her a perspective shaped as much by the sales floor as by the relationships she has built along the way.
ANME Marks 30 Years With New Product Spotlights, Evening Festivities
The ANME Founders Show marked its 30th anniversary with a combination of new product unveilings, networking and evening gatherings that highlighted both its legacy and the latest trends driving the pleasure industry.
Kate McGregor Builds a Trusted Retreat for Richmond, Va.'s Smallest Dogs
When Kate McGregor walks into Crate Escape Pet Resort and Spa, she is entering more than another business venture. The Richmond, Virginia, facility is the brick-and-mortar realization of a goal she began pursuing more than a decade ago, when a hip replacement gave her the chance to return to the animal-care work she had once been forced to leave behind.
XBIZ Expo to Unite Premier Pleasure Brands and Buyers, Jan. 16-19
XBIZ is pleased to announce its January 2025 lineup of B2B events for the pleasure industry.
WIA Profile: Ariana Rodriguez
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.