NEW YORK — Online video provider YouTube has joined Sony’s Bravia Internet Video Link service. The service went live last week providing users access to millions of free videos on YouTube.
Joining YouTube are Wired.com and C-Spot, which offers original episodic short comedy series.
"Sony was one of the first to bring streaming Internet video to the television in the United States without a PC, and now you can access one of the most popular online video destinations, YouTube, on your Bravia TV," Randy Waynick, senior vice president of Sony Electronics' Home Products Division said.
A number of web-based adult companies use the popular video-sharing site in their viral marketing campaigns.
"There are literally millions of videos to choose from on the Bravia Internet Video Link service and we'll continue to add the most compelling content available on the web."
The Bravia Internet Video Link is a small device about the size of a VHS tape that's designed to snap onto the back of the TV.
Bravia doesn't require a PC, just a broadband Internet connection.
Once the TV and Bravia Internet Video Link module have been purchased videos are available at no charge, allowing users to view content unavailable on network or cable/satellite TV stations.
Yahoo, AOL, Sports Illustrated, Blip.tv, CondeNet's Style.com, Men.Style.com, Epicurious, Concierge.com, Sony Pictures' Crackle, The Minisode Network, Inside Sony Pictures, FEARnet, Ford Models, SingingFool and VideoDetective are currently available through the service.
Sony said the company would continue to add new content partners and increase the growing list of video-on-demand content.
"The partnership with Sony helps us achieve our goal of making YouTube accessible on any screen," said Chris Maxcy, YouTube's partner development director.
"The integration of YouTube into the television enhances the living room entertainment experience by offering a large number of channels for people to select from, enabling them to watch what they want, when they want it."
