Sticklin, an 11-year veteran of the adult Internet industry, signed on with Traffic Dude in 2007 and has been “instrumental in reshaping the sales-focused company internally and externally,” and has “set policies and procedures in motion which will greatly impact the abilities of Traffic Dude as a whole to meet and exceed client and industry expectations,” the company stated in a press release.
Along with Stricklin’s promotion to president of the company, Traffic Dude also announced that Danielle Waid has moved to the position of key account manager, saying that her promotion reflects Waid’s ability to manage high-volume advertising accounts for the company.
Company cofounder Tony Gallardo has taken over the role as chief operating officer, and Tela Andrews, who joined the company as part of Traffic Dude’s recent merger with ExpressPro, will serve as the vice president of business development, where he will oversee the ExpressPro business as well as the publisher division and new market opportunities for the company.
“These promotions are extremely well deserved. Rainey has applied her knowledge of managing and motivating teams, the adult industry and online advertising overall towards expanding the company’s ability to sustain and increase growth,” said Scott Rabinowitz, cofounder of Traffic Dude. “She is a natural leader and a vital contributor to the industry overall. Danielle has worked with a wide range of the company’s advertisers and demonstrated a solid ability to manage high volume accounts across the board. Her efforts help to ensure that Traffic Dude clients receive measurable value for their advertising dollars, even at the highest levels.”