Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

SALT LAKE CITY — Governor Spencer Cox on Thursday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

In addition to updating investigation and enforcement rules for age verification in Utah, SB 73 will impose an excise tax of 2% on adult sites operating in the state. The new tax will apply to transactions for “access to digital images, digital audio-visual works, digital audio works, digital books, or gaming services,” including streaming or subscription access to those works and services.

Industry attorneys have cited a number of potential legal hurdles such a tax might face. However, Alabama passed a similar 10% tax last year, while legislators in Virginia and Pennsylvania have floated the idea of doing the same.

Revenue from the proposed new tax in Utah will be directed to a state account for funding “(a) mental health treatment programs for minors affected by material harmful to minors; (b) educational programs for parents, guardians, educators, and minors on the mental health risks associated with material harmful to minors; (c) early prevention and intervention programs for minors at risk of mental health harm from material harmful to minors; and (d) research and public awareness campaigns addressing mental health harm to minors caused by material harmful to minors.”

VPN Requirements

The legislation also includes a provision stating: “An individual is considered to be accessing the website from this state if the individual is actually located in the state, regardless of whether the individual is using a virtual private network, proxy server, or other means to disguise or misrepresent the individual’s geographic location to make it appear that the individual is accessing a website from a location outside this state.”

The VPN provision reflects growing concern about the widespread use of techniques to circumvent age verification, which has inspired both state and federal efforts to close that practical loophole.

In Ohio, a bill titled the “Innocence Act” would require adult sites to “utilize a geofence system maintained and monitored by a licensed location-based technology provider” to dynamically monitor a user’s physical location and ascertain whether the user is located in the state, and thereby subject to age verification.

Meanwhile in Washington, the proposed Kids Internet and Digital Safety (KIDS) Act, which would make age verification by adult websites federal law, includes a provision requiring sites to take “reasonable measures” to address circumvention of age verification.

Finally, as XBIZ reported earlier this month, the state of Indiana is suing Aylo, alleging that the company and its affiliates have violated the state’s AV law by failing to prevent access by users using virtual private networks to avoid geolocation — even though Indiana law does not specify a duty to account for intentional circumvention of geoblocking.

The VPN language in SB 73 could similarly impact enforcement of Utah’s existing age verification law, and/or lead to further legal tests of whether sites can be held accountable for access by users who circumvent geoblocking.

The new law will take effect Oct. 1.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AV Bulletin: West Virginia Enacts AV Law, Wisconsin Next?

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Woodhull Survey Reveals Concern Among Sex Educators Over AV Laws' Impact on Access

A national survey of sex educators by the Woodhull Freedom Foundation found that a majority of sex educators and sexual health professionals are concerned that age verification (AV) laws will negatively impact access to information and resources.

Clips4Sale Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of content platform Clips4Sale in a case against a website using a similar domain to impersonate the site.

Pineapple Support, SextPanther to Host Stress Management Support Group

Pineapple Support and SextPanther are hosting a free online support group focused on stress management for performers.

Goddess Tangent Launches New Site Through Grooby's Blue.xxx

Goddess Tangent has launched her new membership site, TangentOD.com, through Grooby's website management company Blue.xxx.

Keiran Lee Guests on Chaturbate's 'Sex Tales' Podcast

Keiran Lee is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall, and streaming on the company’s “Camming Life” YouTube channel.

FSC Talks Age Verification on Capitol Hill

The Free Speech Coalition (FSC) has published a blog post detailing the organization's talks on age verification on Capitol Hill in Washington.

FTC Warns PayPal, Stripe, Visa, Mastercard Against Debanking

Federal Trade Commission Chairman Andrew Ferguson sent letters on Thursday to the CEOs of PayPal, Stripe, Visa and Mastercard, warning them against debanking practices — including denying customers access to services based on lawful business activities perceived as high-risk.

AEBN Publishes Report on Ejaculate Trends

AEBN has published a report on ejaculate categories from its straight and gay theaters.

Show More