INDIANAPOLIS — Indiana Attorney General Todd Rokita has filed a lawsuit against Aylo, alleging that the company and its affiliates have violated both Indiana’s age verification law and the state’s Deceptive Consumer Sales Act.
Indiana is among the numerous U.S. states where Pornhub and other Aylo sites block users due to AV laws. In a statement issued Monday, however, Rokita claims that Aylo and its affiliates have violated Indiana’s AV law and “seem intent on peddling their pornographic perversions to Hoosier kids.”
The complaint, filed Dec. 3 in Marion Superior Court, contends that IP address restrictions implemented by Pornhub and other Aylo sites “are insufficient to comply with Indiana’s Age Verification Law because Indiana residents, including minors, can still easily access the Defendants’ websites with a VPN IP or proxy address from another jurisdiction or through the use of location spoofing software.”
According to the complaint, investigators working for Rokita’s office accessed Pornhub and other Aylo sites from Indiana using a VPN with a Chicago IP address. The fact that they were then able to view adult content on Aylo sites, the complaint argues, indicates that those sites “lacked any reasonable form of age verification.”
The suit also alleges that Aylo violated the state’s Deceptive Consumer Sales Act by claiming that its IP-address-based blocking of Indiana residents constitutes compliance with Indiana’s AV law, and by “misrepresenting to Indiana consumers its efforts to limit child-sex abuse material (‘CSAM’) and nonconsensual material (‘NCM’).”
Pornhub has publicly stated that as of June 30, 2025, any content that did not meet its performer verification standards was disabled and removed from the site. An Aylo spokesperson confirmed to XBIZ that the same verification standard is also in place for all other Aylo sites.
The Indiana complaint cites uploads that occurred between 2020 and 2023, before Ethical Capital Partners acquired former Pornhub operator MindGeek, renamed the company Aylo and embarked on a campaign of transparency.
Since then, Aylo has been dealing with multiple legal actions originally taken against MindGeek. On Sept. 3, for instance, Aylo settled a complaint by the Federal Trade Commission and the state of Utah, which, like the Indiana suit, alleged that MindGeek had “participated in deceptive and unfair acts or practices” by misrepresenting the extent to which it guarded against the posting of CSAM and nonconsensual material on its sites.
As XBIZ reported, Indiana’s age verification law was enacted in March 2024. The Free Speech Coalition mounted a legal challenge, but the pivotal Supreme Court ruling in Free Speech Coalition v. Paxton ultimately paved the way for enforcement of state AV laws around the country, including in Indiana.
Even before that ruling, Rokita’s office sent cease-and-desist letters to a number of adult websites, accusing them of failing to comply with the state’s AV law.