LOS ANGELES — Squirt.org has released its annual Squirt Unloaded study, highlighting the biggest fantasies of 2025.
According to a rep, this year’s study pulled from more than 100,000 data points to highlight global trends.
The study revealed trends in a number of categories, including oral as the preferred method of foreplay, "daddy" as the leading type, "bareback" as the top-watched category, and group play as the most popular kink.
“This year’s dataset reveals a market that’s becoming more sophisticated and more expressive,” said Squirt.org Senior Manager of Brand and Marketing Communications Mitchell Cheeseman. “From the surge in group play to the renewed dominance of oral, gay and bi men are gravitating toward experiences that blend intensity with intimacy. These insights offer a meaningful advantage — a deeper understanding of what audiences will seek out, purchase, and engage with in the year ahead.”
For more information on the annual study, click here.
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