Washington Post Surveys Age Assurance Industry

Washington Post Surveys Age Assurance Industry

WASHINGTON — The Washington Post published an in-depth article Wednesday surveying the age assurance industry, including a discussion of its role in the debate around anti-porn age verification legislation in U.S. states and in other countries.

The article, written by the Post’s Drew Harwell, covers both the growth of the industry in recent years and concerns about data privacy, particularly the privacy of minors.

According to the Post, “With promises of protecting children, a little-known group of companies in an experimental corner of the tech industry known as ‘age assurance’ has begun engaging in a massive collection of faces, opening the door to privacy risks for anyone who uses the web.”

Harwell recounts how British age assurance solution provider Yoti “developed an AI tool that could estimate a person’s age by analyzing their facial patterns and contours” and then partnered with South African schools to scan children’s faces in exchange for a small donation to a safety charity.

“Riaan van der Bergh recalled dutifully scanning his daughter and son, ages 11 and 10, in their suburban Johannesburg living room one afternoon, telling them the technology could help keep kids safe on a perilous web,” Harwell writes. “But other parents, he said, hated the idea with an ‘extreme passionate fear.’ The skepticism was ‘overwhelming’ especially from the moms.”

The Post article describes companies like Yoti, Incode and VerifyMyAge as “digital gatekeepers” that are increasingly partnering with governments and large social media platforms such as Facebook, Instagram and TikTok.

“OpenAI uses them for its ChatGPT chatbot,” Harwell writes. “So, too, do a number of online gaming and adult-content sites, including Pornhub and OnlyFans.”

Incode’s Senior Director of Strategy Fernanda Sottila told the Post that her company tracks state bills and contacts local officials in order to understand where the company's tech might fit in.

To “fit in,” age assurance tech must cater to a variety of state laws. Harwell notes that Tennessee’s law requires an age check every 60 minutes that a user is on a site, while Alabama’s mandates that explicit sites warn visitors that porn “desensitizes brain reward circuits” and “increases the demand” for CSAM — though an appeals court struck down a similar rule in a Texas law, calling such warnings unscientific and unconstitutional. 

The article also points out issues around false results, margins of error and other ways in which age verification solutions can end up preventing adults from accessing legal content.

Aylo’s Sarah Bain told the Post that these laws have not stopped people from looking for porn.

“They just migrated to darker corners of the internet,” she said.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

German Court: Regulator Can't Block Entire IG Accounts, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Aylo Rebuts Indiana AV Suit Claims Over VPN Access

Aylo this week asked a Marion Superior Court judge to dismiss Indiana’s lawsuit alleging that the company violated the state’s age verification law by failing to prevent access by users who employ VPNs and similar means to avoid geolocation.

'PSMTickling' Launches Through Paysite.com

PSMTickling.com has officially launched through Paysite.com.

Show More