Mashable Examines Whether Millennials Are Saviors of the Adult Industry

Mashable Examines Whether Millennials Are Saviors of the Adult Industry

LOS ANGELES — On Sunday, Mashable examined the question of whether millennials will be the saviors of the adult industry..

In an article titled "How millennials are saving the porn industry," writer Mark Hay takes a look at the spending habits of the millennial generation on adult content. According to Hay and his sources, millennials are not only making up a large or majority percentage of those paying for content, but individually they're also paying more than previous generations did, even before the advent of tubesites.

"A few years ago there were predictions that [millennials] would be the death of the industry," states xHamster's Alex Hawkins in the Mashable article.

Today, according to Hawkins, millennials are making up "the largest paying porn consumer base for several producers, outspending older generations substantially," Hay writes.

There are several possible explanations for why a generation raised with access to nearly unlimited amounts of free content have started paying for it.

XBIZ's own Alejandro Freixes suggests to Hay that part of the reason is that millennials have been trained by "Freemium" apps and streaming services "to drop a couple bucks here, drop a couple bucks there."

Hay also points to the millennial desire to prioritize convenience and immediacy over cost, as well as a tendency to follow online influencers.

"Reports also began to reveal that millennials actually care less about finding a low price and are more willing than older generations to pay a premium for convenience, immediacy, and content they care about," he writes. "And millennials increasingly care about — will follow and buy from — influencers."

Whatever the reason, adult content creators and distribution platforms report a marked increase in the number of customers identified as millennials.

Pornhub's Corey Price says that millennials make up 55 percent of their free access users, but 66 percent of their premium customers.

Paper Street Media COO Salima says that 60 percent of the company's paying customers are millennials; Hawkins says that over 50 percent of xHamster's paying customers are from the same group.

Freixes believes millennials are spending more than older generations; Hawkins backs this up, saying xHamster's data shows millennials spending approximately double what older generations are spending.

Click here to read the full article which appears as part of Mashable's Horny on Main series of articles exploring sex.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Pineapple Support, Pornhub to Host 'ADHD-Friendly' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers with ADHD.

Judge Dismisses Some Claims in 'Children of Pornhub' Trafficking Suit

A United States district judge on Friday dismissed some but not all claims against Aylo in a long-running case involving CSAM allegations featured in the influential 2020 New York Times article “The Children of Pornhub.”

FSC Sets Key Dates, Qualifiers for December Board of Directors Election

The Free Speech Coalition (FSC) today announced key dates and qualifiers for its upcoming Board of Directors election.

RedGIFs Launches New 'Studio' Creator Platform

RedGIFs has launched its new Studio creator platform.

Arcom to Expand AV Enforcement to Smaller Adult Sites

The president of French media regulator Arcom revealed on Thursday that the agency plans to escalate its enforcement of age verification rules to include smaller adult sites, starting in late 2025 or early 2026.

AEBN Publishes Report on MILF, Cougar Trends

AEBN has published a report on MILF and Cougar categories from its straight theaters.

Pornhub to Shut Down Access in Arizona Over Age Verification

Aylo will geoblock Pornhub across Arizona starting Sept. 26, when the state’s age verification law, HB 2112, goes into effect.

Flirtback Embraces Crypto With Zcash Payments

Creator platform Flirtback has launched its Zcash (ZEC) crypto payment solution.

Show More