The application is built on Adobe’s Flash architecture and will be positioned to enable “new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline.” A preview of the new player will be available for view today at the NAB show.
The new Adobe Media Player will offer consumers enhanced Flash playback, the ability to download and view video content offline, full-screen playback, one-click viewer ratings and also a "favorites" feature that automatically downloads the latest episodes of a user’s favorite TV shows or podcasts. Currently, no media players allow for user download, movement and playback between devices.
Media Player will give content publishers the opportunity to securely offer ad-supported video content, while giving consumers the ability to download and transfer content between devices.
The new Media Player also will increase monetization and branding opportunities with dynamic advertising. Providers will also be able to customize the presentation of the player on the fly to synch with the brand or theme of the content playing at that time.
For content publishers, Adobe says that Media Player will provide “better ways to deliver, monetize, brand, track and protect video content while also crafting a wide selection of video content delivery options for high-quality playback — both online and offline — including on-demand streaming, live streaming, progressive download and protected download-and-play."
The beta download of the new Adobe Media Player is scheduled to be available later this year, with the final version set to be a free download when it arrives before the end of 2007.