ExoClick Launches Ad Tech News Video Show, 'The Additive'

ExoClick Launches Ad Tech News Video Show, 'The Additive'

BARCELONA — ExoClick is bringing the world of ad networks and tech to video viewers, with today’s announcement that it has launched a fortnightly, five-minute video show entitled, “The Additive.”

Presented by the company’s Head of Communication, Giles Hirst, the show features current news stories from the ad tech world.

“The Additive’s” first episode provides a look into the latest in virtual reality ad tech; how a U.K. publisher is successfully counteracting ad blocking; and ExoClick’s native advertising promotion.

“We wanted to create a video show with interesting insights and the latest news in ad tech,” Hirst commented. “The industry is constantly evolving at a rapid pace and by highlighting cool innovations in this short video format, viewers can stay informed about the latest industry trends.”

New episodes of the bi-weekly show air on alternate Wednesdays.

For more information, click here.