Site Gets Makeover Site Gets Makeover

SAN FRANCISCO — The website has gone through a full makeover.

Consumers who visit the overhauled site, which just went live, will find a redesign that offers users a “state-of-the-art” experience with better functionality, a clean design and larger imagery.

It’s also easier for users to find exactly what they are looking for, whether it’s watching their favorite star’s new movie or trying a new sex toy, said Jeff Dillon, president of business development for eLine, parent company of GameLink

“We are proud to unveil our new, cutting-edge website, which we think customers and affiliates alike will be ecstatic about,” Dillon said. “The improved features make for an enhanced user experience, leading to a happier customer and improved bottom lines for our affiliates.”

With all major adult content distributors featuring their products on GameLink, affiliates have reason to be excited about what the new changes mean for them, Dillon said.

Generating higher ecommerce conversion ratios, lower bounce rates, and increased engagement, the redesigned site allows affiliates to enjoy more revenue and new customers, he said.

“Having the foresight to prevent glitches before they occur was a priority with the new site, so affiliates don’t have to worry about technical issues, as the customer now has an even smoother experience,” Dillon said.

GameLink, which twice has received XBIZ’s Retail Affiliate of the Year award through the years, is now completely responsive across all devices.

The company, founded in 1993, is considered the “original online adult store.”