Android OS Continues Lead Over Apple iOS in the U.S.

SEATTLE — Operators of MiKandi, the adult company that placed a big bet on Android years ago, are not surprised that the operating system continues to maintain a substantial lead over Apple's iOS in the U.S.

Last week, research firm ComScore reported for the three months ending September, Android's share of the U.S. smartphone market was 52.1 percent, up slightly from 51.9 percent for the prior three months. Notably, over the same period, Apple's share dipped to 41.7 percent from 42.1 percent.

MiKandi's Jen McEwen, cofounder of the Android adult app store, told XBIZ that for porn fans who want to view content on smartphones it is all about the freedom to choose.

"MiKandi put our bets on Android five years ago, before the mobile operating system really hit it big," she said. "The question then was whether customers want a closed system or open one. We knew that anything that puts power back into the customers hands would resonate with people in a positive way.

"The existence of the MiKandi Adult App Store on Android is the ultimate testament to the freedom users have with the OS. We're proud to be a part of that."

News of the third-quarter Android lift, however, may be tempered in ComScore's fourth-quarter report because of Apple's latest rollout. Apple launched its iPhone 6 and iPhone 6 Plus devices in mid September, so the new phones weren't included in most of the three-month period.

But Google and other Android-device makers also have been busy launching their own new phones, including the Samsung Galaxy Note and the Nexus 5.

And just today, smartphone maker LG said that it will bundle a new operating system upgrade for its G3 phone — the Android 5.0 Lollipop — starting in Poland.

Blog site TechRadar said that G3 owners in the U.K. should expect Lollipop to arrive at the end of the month or in December. No time frame for the Lollipop debut has been given for the U.S. and European markets.

According to the report, Lollipop has a new look, with a new menu called Overview showing running apps as a stack of cards.

In the ComScore report for the U.S., the research firm placed Microsoft's Windows Phone in third place with a market share of 3.6 percent, ramping up slightly from 3.4 percent. BlackBerry's market share was tepid at 2.3 percent, down from 2.4 percent.

Among smartphone manufacturers, Apple led with a 42.1 percent share. Second-place Samsung scored a 29 percent share, rising from 28.6 percent. LG was at third place with a 6.9 percent share, followed by Motorola with 5.4 percent and HTC with 4.4 percent.

The ComScore report also revealed that more U.S. consumers are purchasing smartphones. It counted 174 million people in the U.S. who use them, with the stat rising 1 percent from the prior three months.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Arcom-Targeted Sites Implement Age Verification in France

Five high-traffic adult websites based outside of France have implemented age verification as required under the nation’s Security and Regulation of the Digital Space (SREN) law, after receiving warnings from French media regulator Arcom.

Goddess Lilith Launches 'Adultpreneurs' Networking Site

Goddess Lilith has launched Adultpreneurs, a new community and networking site.

Adult Shoot Location Marketplace 'FckSpace' Launches

FckSpace, a new platform aimed at simplifying location sourcing for adult productions, is now live

Florida Attorney General Dismisses AV Suit Against Segpay

The Florida attorney general’s office on Monday agreed to dismiss claims against payment processor Segpay in a lawsuit over alleged noncompliance with the state’s age verification law.

FTC Weighs Reboot of 'Click to Cancel' Rulemaking Process

The Federal Trade Commission has invited public comments on a petition to renew trade regulation rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.

VRPorn.com Releases 2025 'Annual Report'

VRPorn.com has released its Annual Report, highlighting its audience favorites from throughout 2025.

MrPornGeek Launches 'Visibility Boost' System

MrPornGeek has introduced a new paid visibility boost feature designed to temporarily increase advertiser exposure across select sections of its platform.

New Federal Bills Aim to Repeal Section 230

Members of Congress this week introduced two bills calling for the repeal of Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

RM11 Joins Pineapple Support as Supporter-Level Sponsor

RM11 has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Mark Spiegler Named XBIZ Talk Guest for 2026 LA Conference

XBIZ is pleased to announce that famed talent agent Mark Spiegler, impresario of the Spiegler Girls agency, will join an exclusive talk session at XBIZ 2026, the latest edition of North America’s largest adult industry conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Show More