BRUNN AM GEBIRGE, Austria — DIMOCO announced today that it has expanded its European coverage to include Turkey.
The company said that going forward, web content can be billed via direct carrier billing at Turkcell, Vodafone and AVEA in Turkey.
Profiting from a mobile handset penetration of 91.1 percent, web content providers reach approximately 70 million mobile subscribers to bill their digital content as one-off and subscription service, according to DIMOCO.
“Putting Turkey on our coverage map completes our mission to be the leading European direct carrier billing partner," CEO Gerald Tauchner said.
Content can be billed as one-off and subscription service. To pay via their mobile network operators’ invoice, users just need to confirm their payment transaction via the SMS or Web2SMS flow.
“Turkey is a great example for our full service approach. DIMOCO takes care of the entire service approval process with the Turkish mobile network operators, so that web content providers are able to concentrate on their business. They just have to choose their ideal billing product and use the included customer care service for their consumer requests,” Tauchner added.
The company noted its recent white paper produced along with Juniper Research that showed direct carrier billing is the ideal payment method for billing digital content. In comparison with other available digital content billing methods, direct carrier billing brings digital content providers enormous advantages. At first transactions, paying with direct carrier billing converts at 60-70 percent, compared to just 10-12 percent conversion of consumers who chose credit card payment. The conversion rate for second transactions lies between 50-60 percent, and 30-40 percent have been measured at further direct carrier billing transactions.
To read the white paper, click here.
